You wake up one day, you check your company’s Google rankings for some of your biggest keywords… … and you’ve…
An Endless Journey, Not a Sprint: Maintaining and Increasing Your Rankings
Author: Greg Benevent
Learning from Other’s Marketing Snafus
Often, I write these blogs about how other companies have achieved marketing success. That way, you can learn from it. …
Mastering Sensory Marketing in an Online World
You ever walk into a store and touch something, just to check it out? Fruits. Pillows. Gloves. You pick them…
Marketing that People Can “See Through” the Right Way
Have you been struggling to figure out exactly how to be more “honest” in your marketing? If you’re like me,…
Everyone Agrees: User Experience is Critical
It’s impossible to overstate the importance of user experience. If anything, it’s actually becoming even more important. A well-accepted definition…
New Ways to Promote, Monetize, and Connect: Facebook Paid Online Events
Did you have live events that got canceled due to the pandemic? Could your business benefit from holding some kind…
When Titans Fail: Protection from Search Engine Failures
In Greek mythology, the titans were, in many ways, greater than the gods themselves. (You might remember Denzel Washington saying…
Sweet Emotion: The Pull of Emotional Marketing
What do you think of when you read the words “Sweet Emotion?” Maybe it’s hearing that famous song while on…
Balancing the Negative with the Positive in Your Marketing
If you’ve been reading blogs about marketing during the pandemic, you’ve probably heard many seemingly contradictory messages. “Don’t be…
A Subtle Shift Can Make a Big Difference
“I want to make a big change.” “Let’s do something that changes everything.” “I want to shake things up.” “Let’s…