Have you been wondering whether to hire a freelancer or a digital marketing agency for your SEO services? Freelancers are, in many cases, less expensive, so that can be tempting. However, there are several reasons that you’re going to want to go with an agency instead.
One Service Vs. Many SEO Services
For the most part, SEO freelancers are good at one aspect of SEO. Sure, there are exceptions, but a “freelancer” is just that – one person. A strong, strong majority of them don’t offer everything that you might need for SEO, but they could potentially do one thing very well. If you only need one aspect of SEO, (such as content writing, link building, or the like) and you can conclusively prove that the freelancer is genuinely excellent, perhaps they would be worth your money.
However, that’s not going to be the case for many businesses.
SEO consists of so much more than just content, a well-designed website, website structure, on-page and off-page optimization, as well as so, so much more. To just have one of those working for your company, in a vacuum, won’t really give you a boost in your SEO. Instead, it will hold you back.
On the other hand, when you work with an agency, they’re just that: an agency. A team. They have multiple workers. Instead of just one person who specializes in one thing, they have multiple people with a wide variety of specialties. So, they can help your business with all of the aspects of SEO, thus making it more likely that you’ll rank higher.
A Question of Scaling
Optimally, you want your SEO to do well so that you can get more clicks, which you then turn into conversions. Then, it becomes time to grow your business. After all, you don’t want to stay at just one level forever. Thus, you’re going to want to “scale” your SEO alongside your business. That way, they grow proportionally.
This can be extremely difficult to do (if not impossible) with a freelancer.
A freelancer, being just one person, may not be able to do more work, to take on more responsibilities, so as to “scale up” your SEO from what they’re doing for you right now.
An agency, however, can. As they have a team working on your account, they can have more workers commit more time to your company, so that your company’s SEO efforts can grow as you do.
Portfolio (and Results) You Can Trust
When you entrust your SEO to a freelancer, you’re putting all of that responsibility on one person. If they have to take a few days off for illness or get behind in their scheduling, then you could very well be out of luck. An agency, on the other hand, can draw from its roster. If someone is unable to work on a given day, the agency can have someone else step in with no letdown.
Again, this isn’t just for one part of SEO, but each of its corresponding parts.
A Digital Marketing Agency for Your Needs
“You get what you pay for” is a cliche for a reason: it’s true.
The low rates that freelancers may charge can be enticing, but in the end, you’re likely to end up where you are right now (at best).
Our digital marketing agency can help with quality SEO services. Every member of our team of professionals has a different (and corresponding) specialty, so we’ll be able to help you with your SEO, no matter what level your business is at currently. To schedule a free consultation with our experts, call us at (888) 477-9540.