Google Ads

For years, we’ve helped businesses to get the most out of their Google Ads. Attorneys, rehab treatment centers, and so many others - we use Google Ads to grow our clients.

Among other benefits, Google Ads are great for attracting what are called “high-intent users.” When some potential customers research a product, their intent to purchase may be high. If someone searches for a specific product, they know exactly what they want and are seeking the right product to buy. Google Ads, when managed right, can ensure that your product is visible to them during your customers’ critical decision-making phase.

Of course, these ads can do more than just connect to “high-intent users.” Indeed, retargeting campaigns via the Google Display Network can be utilized to follow up with potential customers later on, pushing them further down the digital sales funnel until they're ready to convert.

If your aim is to amplify your client base or rapidly escalate sales without waiting, Google Ads can be a solution. We can help you to set up Google Ads to power your success.

“Oh, we couldn’t afford Google Ads.” We’ve heard that so many times from business owners over the years. The truth is that’s not true. Google Ads doesn't set a minimum ad spend, allowing businesses of all sizes to participate. You can begin with as little as $100 a month, and in many instances, this initial foray can lead to successful conversions.

That said, you do get what you pay for. When you expand your budget, however, even a small increase in ad spend can significantly change your results. Let's say the average click costs $2.50, and you decide to invest an additional $50; this allows you to gain around 20 more clicks. Although each click might not convert, it’s a game of averages. The more clicks you can secure, the higher your chances of conversion.

Small investments can generate impressive returns, so consider reallocating some funds from other areas of your marketing budget. We can help you to get the most from your investment.

Google Ads is more than just a series of advertisements. When you have a campaign designed by people who have done this work before, you can get so much more out of Google Ads.

Really, Google Ads can be a versatile asset. We can use them to better target specific locations and audiences, all while effectively positioning your ads in search results.

Below are some of the ways that we help our Google Ads clients. There are many, many others. By investing more time and resources, you can wield these tools to drive conversions and boost your business growth.

When designing your digital marketing strategy, we usually don’t confine our clients to just one keyword or even one campaign that devours your entire PPC budget. Instead, we diversify.

Every company is different. But, we can run multiple campaigns that cater to the different facets of your business. By doing so, we allow your potential customers access to a broader range of keywords that connect directly to the specific products or services you offer.

Some of our best Google Ads success stories involve tying them to our client’s sites. See, most sites are structured with separate pages for distinct product categories. Following this structure for your campaign will not only streamline your marketing approach but also enhance its appeal to potential customers.

For instance, if you are developing a Google Ads campaign for a personal injury lawyer, it would be more effective to have separate campaigns for specific services such as ‘Car Accidents’, ‘Truck Accidents,’ ‘Pedestrian Accidents,’ and so forth.

Through this method, you can allocate separate budgets to each campaign and adjust your spending based on your business goals. It also steers potential customers directly to the most relevant pages of your site.

In contrast to more frequently used, shorter keywords, long-tail keywords consist of three or more words, offering a more specific search term for potential customers.

While these longer keywords may not be as popular, they present an opportunity as the competition for their search traffic is often significantly less. Not only does this often result in a lower average cost per click, but also, as they’re so specific, they typically attract a higher potential customer base. These are individuals who are already clear on what they're after - they are ready to buy, call, or visit your business, all they need is to find you.

When we sit down with you for a free consultation, we’ll go over your site and let you know how we’ll tackle your Google Ads keyword strategy.

Once you have your Google Ads budget and campaigns set up, we don’t just leave them to run unattended. One of the key strengths of our Google Ads management: we improve them. We track your campaign’s progress, see how it’s going, and improve it as we go.

This data-driven approach allows us to test new strategies and campaigns. That way, we can refine your campaign until your advertising meets your business goals and ultimately exceeds them.

With smart planning and careful monitoring, any Google Ads budget, irrespective of its size, can significantly influence the growth of your business. We can make the most of what your business has to spend on customer acquisition by testing, applying, and fine-tuning your Google Ads along the way.

Imagine having your visually appealing ads pop up while people are using products in the Google Display Network. If you don’t know what that means, it means that you could potentially find your ads in Gmail, YouTube, and elsewhere. As you might imagine, this is one more way of reaching your target audience in a highly engaging manner.

Additionally, you could get your ads displayed in Google Shopping based on your web store's product data? That's what a Shopping Campaign does. We can run this kind of campaign for you, leveraging your web store data to decide the placement and visibility of your ad within Google Shopping.

And the truth is that the reach of Google Ads doesn’t end there. Your ad could potentially get displayed across some of the most popular platforms like Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners, and more. Your brand gains visibility across multiple channels, increasing the chances of gaining user engagement.

Take a step back and consider the difference between Google Ads and Google AdSense. Google Ads is an avenue for businesses to advertise themselves seamlessly across Google properties. On the other hand, Google AdSense is a way for platform owners, be it blogs, websites, or forums, to earn revenue by displaying ads for other businesses. Google curates these ads through its Google Ads Auction feature. As users of Google Ads, tailoring your ads to perform better in the Google Ads Auction could be key to your success.

All of the above is possible. It may not seem so, but all of the above and more can happen for your business. To give yourself the best chance of not just quick but lasting success, you want to work with Google Ads professionals. That’s where we come in.

Even though Google Ads is an effective tool, it’s still just a tool. Without proper usage, the tool won’t be used right. Managing these ads correctly can be daunting and time-consuming. You put so much into your business. You deserve professional management of your Google Ads campaign.

The landscape of Google Ads isn't stagnant, at the risk of understatement It evolves continually. Thus, managing it wisely demands constant adaptation. If you try to run your campaign yourself, then you’re going to be figuring out all of this on the fly - all while betting (and probably losing) your money.

We’ve managed our client’s Google Ads for years. On top of that, we’re a Google-Certified Partner company. As such, we have access to an array of services, including timely training on new features, account reviews, optimization suggestions, and faster response times.

Time, indeed, is money. Business owners and their teams invest considerable time in ensuring the smooth running of their operations. Although managing Google Ads is crucial, it comes at the cost of time - time that could be better utilized elsewhere. Hence, it is wiser to entrust this job to the experts, enabling you to remain focused on your primary responsibilities.

Embarking on a Google Ads campaign requires an investment. Although the initial setup is relatively straightforward, the technicalities and the ongoing maintenance become more intricate.

Therefore, working with Google Ads experts gives you a better chance for a higher ROI right from the outset. For example, not only will we create and monitor your campaigns, but we will also make changes as required.

To get the most from any Google Ad budget, strategizing is paramount. We can carefully select the campaigns you run and the keywords you target. Keywords are not created equal—some are significantly pricier than others due to their high value and potential to drive purchases or attract high-value customers.

We can pick the right combination of keywords for you. That way, you can target big ones as well as “small” ones, thus maximizing your ROI.

Anyone who guarantees you results isn’t being straight for you. Any campaign takes time. That said, in terms of digital marketing. Google Ads is one of the fastest platforms to deliver results. This expediency can significantly benefit your business. You can reap the profits sooner, allowing you to scale your business quickly.

At Website Depot, we've forged a clear path of growth for our clients, fuelled by the power of Google Ads. Google Ads can be a powerful engine for fostering enhanced digital visibility and increased profits. All it takes is some proper navigation and management.

If we were to list all of the different Google Ads tools in this page, it would be as long as a novel. That said, location targeting settings of Google Ads can be particularly beneficial for local business owners. By displaying your ads to potential customers within your vicinity or to locations that matter to your business you can use your budget more wisely.

This strategy, however, is not confined to just local businesses. If your business caters to a national audience, you can still use location targeting to your advantage. We can start by launching your campaigns in areas where you estimate they'll gain some traction, or in metropolitan areas, and then rely on Google Ads metrics and analytics to learn more about the geographic distribution of your traffic and conversions.

This effective utilization of resources allows you to understand the geographical distribution of your potential customers and the regions where spending your budget would be most impactful.

Really, that’s what we do here: we help our clients to get the most impact from their Google Ads.

As Website Depot, we pride ourselves on harnessing the power of Google Ads for our clients. We build campaigns and use these tools to amplify our clients, helping them to reach the next level of success. Google Ads are an opportunity. If you’re ready to take advantage of it, we’re here to help.

To schedule a free consultation with our Google Ads experts, call us or send us a message through this site.