Attorney SEO Services That Deliver Results
Increase Your Law Firm’s Visibility, Case Volume, and Revenue with the Top Attorney SEO Company
If you’re looking for real results from your digital marketing efforts, you need an attorney SEO strategy tailored to the legal industry. Website Depot is a leading attorney SEO agency with over 14 years of experience helping law firms rank on the first page of Google, dominate local searches, and generate a consistent stream of high-value leads.
We specialize in attorney SEO marketing that drives client inquiries and builds your firm’s authority in your practice areas. Whether you’re a personal injury attorney, criminal defense lawyer, family law firm, or estate planning professional, we know what it takes to succeed in the competitive legal SEO landscape.
Why Attorney SEO Matters Now More Than Ever
The legal space is one of the most competitive industries online. Potential clients don’t flip through phone books or wait for billboard ads — they use search engines like Google to find and compare attorneys instantly. That means your law firm’s website needs to rank at the top of relevant search results when people are looking for legal help in your area.
A strong SEO campaign ensures your firm:
Appears in the Google Local 3-Pack and maps results
Ranks for high-converting keywords like “best car accident attorney in [your city]”
Attracts organic traffic instead of relying solely on paid ads
Converts website visitors into actual leads and clients
This is why you need an experienced attorney SEO company that understands both search engine algorithms and the specific needs of legal professionals.
Our Full-Service Attorney SEO Packages
We offer comprehensive, scalable, and ethical SEO strategies tailored specifically for law firms.
Keyword Research and Content Strategy
We perform deep-dive research to identify the keywords your potential clients are actively searching. This includes both national and local terms like:
attorney SEO
attorney SEO expert
attorney SEO company in Los Angeles
“DUI defense lawyer San Diego”
“divorce attorney near me”
Each keyword is strategically mapped to optimized content pages to eliminate cannibalization and maximize your search presence.
Legal Content Writing and On-Page Optimization
Our in-house content team develops authoritative practice area pages, FAQ sections, blog posts, case studies, and location-based landing pages optimized with legal relevance and SEO best practices.
Each page follows E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness — essential for law firms under Google’s YMYL (Your Money, Your Life) standards.
Technical SEO
We optimize every back-end element of your website to ensure search engines can crawl, index, and rank your pages efficiently. This includes:
Mobile optimization
Page speed enhancements
Internal linking structure
Schema markup and legal-specific structured data
Secure HTTPS integration
Canonical URL strategies
Local SEO and Google Business Profile Optimization
Local search visibility is crucial for law firms. We optimize your Google Business Profile, build and audit legal citations, manage reviews, and implement hyperlocal content that improves rankings for geographic and service-based searches.
Authority Link Building
We build clean, high-authority backlinks from:
Legal directories (Avvo, Justia, FindLaw)
Local business directories
Guest posts on law-related publications
Regional blogs and news sites
Our approach focuses on white-hat, long-term link building strategies that boost domain authority without penalties.
Attorney SEO Pricing & Packages
Our SEO solutions are designed to scale with your growth. We don’t offer cookie
-cutter plans — everything is custom-built to match your goals, market, and competition level.
SEO For Attorneys
Through years of tried and true methods and experience, Website Depot offers specialized Digital Marketing solutions specifically for attorneys. We don’t boast to have any secret formulas or tricks up our sleeves to generate new business for you, rather, our team of specialists put in the time on your behalf to get your name out there in all of the digital channels that can help you the most.
All packages include complete transparency, analytics tracking, and progress reports.
Add-on options:
Paid Search (Google Ads)
Legal Website Design or Redesign
Landing Page Creation
Social Media Content and Ads
Email Automation
Timeline: What to Expect from Your Attorney SEO Campaign
Attorney SEO is not a quick fix — it’s a sustainable long-term marketing investment. Here’s what the typical timeline looks like:
Month 1–2: Strategy planning, keyword mapping, baseline audit, GMB optimization, content kickoff
Month 3–4: Early keyword movement, increased impressions and crawl activity
Month 5–6: Consistent traffic growth, top 20 rankings for targeted keywords
Month 7–12: Top 3 rankings for local and practice area terms, exponential lead growth
Our team provides detailed monthly reports, traffic insights, call tracking data, and keyword rank snapshots.
Frequently Asked Questions (Attorney-Specific, Keyword-Embedded)
What is attorney SEO and how does it help law firms?
Attorney SEO refers to the process of optimizing a law firm’s website and digital presence to rank higher in Google and other search engines. By targeting legal-specific keywords, optimizing local listings, and building authority through content and links, attorney SEO helps law firms generate organic traffic from clients actively seeking legal services. Compared to traditional ads, it delivers higher ROI and long-term growth.
How much do attorney SEO services cost?
The cost of attorney SEO services varies based on the competition in your area, your goals, and the scope of the campaign. At Website Depot, our attorney SEO packages start at $995 per month and scale up depending on the number of services included — such as content development, link building, and technical SEO. We offer transparent pricing and custom quotes for each law firm.
How long does attorney SEO take to show results?
Most law firms begin seeing early signs of improvement within 90 days, such as increased traffic or improved keyword positions. However, meaningful results — like first-page rankings and consistent lead generation — typically take between 6 to 12 months. Attorney SEO is a compounding strategy, meaning its results increase steadily over time with consistent effort.
What’s included in an attorney SEO package?
Our attorney SEO packages include:
Advanced keyword research for legal terms
Content creation focused on your practice areas
On-page and technical optimization
Google Business Profile optimization
Local and national link building
Conversion tracking
Monthly analytics reports
We also provide optional services like PPC advertising, new web design, and review generation to complement your SEO strategy.
Is it worth hiring an attorney SEO expert instead of doing it myself?
Absolutely. SEO for attorneys requires deep understanding of both digital marketing and the legal industry. Hiring an experienced attorney SEO expert means you get access to professionals who understand how to write legally accurate content, comply with local bar advertising rules, and build ethical backlinks. This leads to faster, safer, and more sustainable growth.
Can I target multiple cities or states with my attorney SEO strategy?
Yes. If your firm operates in multiple jurisdictions or you offer remote consultations, we can build local landing pages optimized for each city or state. This multi-location attorney SEO approach helps expand your reach while preserving your main site’s domain authority. It’s ideal for firms in growth mode or those targeting regional expansion.
What’s the difference between an attorney SEO agency and a general SEO firm?
An attorney SEO agency like Website Depot specializes in legal marketing. We know how to navigate competitive legal markets, comply with industry regulations, and create content that builds trust with potential clients. General SEO firms may not understand the nuances of personal injury law, criminal defense, or how to optimize intake forms for conversions — which makes a significant difference in performance.
Why Choose Website Depot as Your Attorney SEO Company?
Exclusive client partnerships by city/practice area (you never compete with another firm we work with)
In-house legal writers experienced in multiple practice areas
Transparent, data-driven strategies with monthly growth reports
Full-spectrum digital marketing services (web design, social, ads, and more)
When you work with Website Depot, you gain a true marketing partner — not just a vendor.
Start Growing Your Firm Today with the Best Attorney SEO Company
If you’re serious about growing your legal practice, now is the time to invest in your long-term visibility. Let our team of attorney SEO experts craft a custom strategy for your firm, and start driving qualified leads month after month.
Request your free SEO audit today. Let’s map out your path to the top of Google and make your law firm the go-to legal provider in your region.
Attorney SEO Keyword Research
Conducting thorough keyword research: Website Depot can help lawyers identify the most relevant and valuable keywords to target for their practice area and location. By optimizing their website content and metadata with these keywords, lawyers can improve their chances of appearing higher in SERPs.
Content Production for Attorneys SEO
Website Depot can help lawyers create informative and engaging content for their website, such as blog posts, articles, and legal guides. This content can help establish the lawyer’s expertise and authority in their field, as well as attract more traffic to their website.
Web Design & SEO Optimization
Website Depot can help ensure that the lawyer’s website is designed and structured in a way that is user-friendly and search engine-friendly. This includes optimizing page load times, improving website navigation, and ensuring that the website is mobile-responsive.
Attorney Backlinks for SEO
Website Depot can help lawyers build high-quality backlinks to their website from authoritative sources in their industry. This can improve the lawyer’s domain authority and credibility in the eyes of search engines, which can lead to higher search rankings.
Overall, by working with Website Depot, lawyers can take a comprehensive approach to their SEO strategy and improve their chances of ranking higher in search engine results pages for relevant keywords and phrases.
Get a One-on-One Digital Marketing Consult at No Cost or Obligation
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We will help you become visible to a new world of potential clients, boosting your presence in:
Attorney SEO
Map Searches
Map Listings
Attorney Directories
Social Media Channels
Press
Review Websites like Yelp and Avvo
Digital Advertising Space
Attorneys and law firms who are in need of an improved inflow of leads can reach out to Website Depot’s team of SEO experts for lawyers. We excel at forming working strategies because we take the time to form a unique plan for each client. There is no cookie-cutter approach to the way we go about marketing each attorney.
Comprehensive Online Marketing
An attorney is an authority.
They’re an authority on the law and they use that to help others.
When someone goes online to find an attorney, more often than not, that’s what they want to find: a real authority. Someone who knows what they’re doing and is able to help them.
We can work with you to make sure that your law firm is seen as the authority it is.
That can be done in any number of ways.
For one, content.
Great “how-to” guides, advice, blogs, and more can show anyone stopping by just how helpful and authoritative a law firm can be. Even if someone isn’t looking for a law firm right now, the right kind of content can make someone reach out when they really are in need. Moreover, great content gets shared. Sooner vs. later, it gets in front of someone who needs a law firm right now.
“Content” isn’t just “blogs,” of course (although it very well can be).
Videos, podcasts, virtual events, and more – putting a knowledgeable, helpful, human face on a law firm can pay lasting dividends.
The above may not sound like “SEO” but it is.
See, “SEO,” in and of itself, may not be enough to help your law firm to rank where you want it to rank.
However, when working in tandem with web design, content marketing, social media marketing, and more, your SEO for attorneys can make your law firm rank higher than ever before.
Just as a team of attorneys working together can make for a stronger case, all of those elements working together can make your law firm’s online presence to be that much stronger.
All of that having been said, we understand that the end goal of a law firm isn’t “rankings.” Rather, it’s clients. It’s conversions, the bottom line. We can help there, too.
Our SEO can help you to rank higher in many different ways.
Why SEO is So Important for Law Firms
Simply put, it’s because it reaches your customers where you are.
Really, online marketing and SEO are the next steps in law firm marketing evolution.
Radio ads, bus stop ads, and the like can still reach prospective clients, of course.
But, online marketing can reach so many more.
Moreover, it can reach people at the specific moment they’re looking for an attorney.
So, we make sure that when folks are looking for a law firm like yours, they don’t just find “a law firm like yours.”
We make it so they can find you.
We’ve successfully run Digital Marketing Campaigns for Attorneys in the following areas of law:
Personal Injury Attorneys
Criminal Defense Attorneys
Employment Attorneys
Immigration Attorneys
Medical Malpractice Attorneys
Copyright Attorneys
Tax Attorneys
Social Media For Lawyers
Not Just Ads and Posting – a Strategy
Have you tried social media marketing in the past but found you didn’t get the results you felt you should?
Did you try Google ads and find it underwhelming? Or, have you stayed away from it because it didn’t seem like it was a good fit?
That’s perfectly understandable.
Social media platforms, Google Ads, SEO, they’re all very powerful.
However, they aren’t magic.
They’re tools.
Powerful tools, but tools nonetheless.
To get the most out of them, they have to be used properly.
Misuse or even misunderstanding can lead to wasted time, wasted money, and worse.
Ready to Work With You
In the modern-day, a law firm basically can’t afford to go without SEO.
Just about every law firm has some version of it.
Instead of hiring some freelancer who’s never done it, or trying to do it yourself, hire someone who’s done it before.
You put too much into your law firm to be let down by mediocre SEO.
Here at Website Depot, we can put together a personalized strategy for your law firm.
This strategy may not just be SEO for attorneys; it could also include web design, social media marketing, content, and so much more.
Then, we can implement it quickly.
From there, we can continue to improve it until it helps your law firm to get to where you want to go and beyond.
To start the conversation, you can give us a call at (888) 477-9540.
Don’t just get leads, get the right leads.
We’ll Make Sure It’s You They Call
If you practice law: claim your free consultation + website audit by filling in your information here:
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Google Partners On Your Side
You might have read to this point and thought: “OK, this all sounds great. But, why should we trust you? What is it about Website Depot that sets you apart from other digital marketing companies offering SEO for attorneys?”
For one, we are Certified Google Partners.
That means that Google lets us look “under the hood,” so to speak.
We know what Google is looking for in its rankings.
We don’t “sort of” know, nor do we have “an idea.” Instead, we know exactly what Google wants.
So, we can tailor your SEO, web design, content marketing, and everything else to that.
Google changes its criteria often.
We stay on top of it so that you don’t have to.
Since we know what Google expects out of a law firm, we’re able to provide that and much more. That way, you’re able to do better in both the eyes of Google as well as prospective clients.