“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Meeting Your Customers Where They Are, Digitally and Virtually
Author: Greg Benevent
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
How to Truly “Own” Your Marketing
Obviously, since a word appeared in this article’s title in quotation marks, I’ll be using it in multiple ways. In…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
What to Do With Your Company’s Google My Business Right Now
Have you noticed that your Google organic rankings have begun to drop? Does it seem like your facility isn’t showing…
A Picture is Worth a Thousand Words (and Clicks) – the Power of Pics
It’s almost impossible to overstate how important pictures are to your marketing. Describing something is important. But, describing it in…
What the “Top Spot” on Google Really Means: And How to Get There
“I want to be at the top of Google.” “When people search for keywords that have to do with my…
The Interest in Pinterest: Getting More from Your Social Media Marketing
Facebook. Instagram. Twitter. TikTok. When it comes to social media marketing, those are basically the “Mt. Rushmore.” That said, Pinterest…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…