Of course, the day before Thanksgiving, I’m going to talk about food. Specifically, snacking. Mondelez International, Inc. is one of…
Appetizing Analogies: Learning from Snack Marketing for Your Business
Author: Greg Benevent
Lessons from the Struggles (and Successes) of Self-Promotion
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…
Experimentation in Marketing Isn’t Just a Strategy, it’s Survival
When’s the last time you really experimented with your digital marketing? Can you remember when you last experimented in terms…
What Your Business Can Learn from the Craft Brewing Industry
Beer. Yes, I’m writing this blog on a Thursday morning. It’s far, far too early to throw one back. But,…
Ways to Extend the Success of Black Friday
“Black Friday” can be pretty great for businesses. So many customers, so much money, more or less all at once. …
When “Thinking Outside the Box” Goes a Bit Too Far
“You gotta think outside the box!” “That’s ‘inside the box’ thinking. If you really want your social media, content marketing,…
Using Credit Card Companies’ Knowledge about Consumer Holiday Shopping
The slogan for Visa used to be: “it’s everywhere you want to be.” Today, we’re going to learn from where…
How to Prepare Your Site to Rank Higher on Google Tomorrow Today
You can’t just wake up one day, decide to rank higher on Google, and poof! It happens. Rather, it’s a…
Making Consumer Behavior Shifts Work for Your Holiday Marketing
The 2020 Holiday Season will be different than ones in the past. Ideally, this is an opportunity to make up…
What Your Business Can Learn from In-Home Care Marketing
Senior care. Just about everyone will have to deal with it sooner or later. What are you going to do…