What do you think of when you read the words “Sweet Emotion?” Maybe it’s hearing that famous song while on…
Sweet Emotion: The Pull of Emotional Marketing
Author: Greg Benevent
Balancing the Negative with the Positive in Your Marketing
If you’ve been reading blogs about marketing during the pandemic, you’ve probably heard many seemingly contradictory messages. “Don’t be…
A Subtle Shift Can Make a Big Difference
“I want to make a big change.” “Let’s do something that changes everything.” “I want to shake things up.” “Let’s…
When It’s Time to Shake Your Digital Marketing Up
“We’re doing fine.” “We’re bringing people in.” “Sales are all right.” If you’ve found yourself saying any of those or…
Web Design and eCommerce: A Site that Makes People Want to Shop
Remember going into stores? If it’s been a while, a “store” was a location that you would physically go to…
People Are Adjusting to the Pandemic, Are You Adjusting With Them?
There’s no real way to “beat” the pandemic. Hopefully, it goes away soon. But, it’s almost assuredly not going to…
Building SEO Basics, Then Building on Them
Maybe you’ve been using SEO for years to help your company grow. Or, perhaps you’ve just heard of SEO for…
Branding: What Do You Make Others Feel?
Sometimes, even I get “marketing” and “branding” mixed up. It’s easy to do. They seem like they’re exactly the same. …
Customers are Up for Grabs During the Pandemic
“Our customers are staying with us.” For many companies during the pandemic, that’s been true. In what’s the most uncertain…
Many Ways to Be Honest and Authentic in Marketing
Honesty takes many forms. When you talk about how you really feel, you’re being honest. You’re also being honest when…