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When you sit down to create your content, do you feel like you just can’t quite get it done? Do you find yourself procrastinating, putting it off, and saying you’ll “get to it later” only to never actually get to it? Maybe you hear a voice in the back of your head saying: “Ehhh… no one would like that”? That happens to plenty of folks daily. But, to make great content, you’ve got to push past it. These are some of the tips I use to get around that at our omnichannel digital marketing agency.
These may not work for you word for word. But, I’m betting if you’ve had to create content on a consistent basis, you’ve heard some version of these in your head. These tactics have worked for me and I imagine, in one way or another, they can work for you, too.
“No One Wants to Hear Me”
This nagging doubt can arise in many different forms. Maybe you hear it as “I don’t really have anything to say,” or “No one’s actually going to read one of these blogs, are they?” Perhaps it’s: “I don’t think anyone’s going to watch this video, not after the first couple seconds or so.”
First off: you can’t predict the future. You don’t know exactly what someone’s going to do. It’s entirely possible that the next piece of content you create is the one that connects best to your potential customers, helping your business to grow beyond the level you are right now.
Moreover, remember: when you create content (particularly written content) you aren’t just creating it for your potential customers. Sure, they’re your primary audience, but they aren’t your only audience. The search engines are part of your audience, too.
They need to know that you’re still working, that you’re still out there, that you are an authority who can be trusted. If you don’t create content, then they don’t know those things and thus will be unable to rank your business for the keywords that you want.
What works for me: create the kind of content you would want to see. Make everything you do something that would appeal to you. That doesn’t mean to make it self-indulgent, but it does mean to make it so that you’re satisfied with it first before you show it to someone else.
“Too Hard to Do”
Whether you create content daily or you haven’t done it in a while, it’s all too easy to fall into the trap of “creating content is just too difficult.” With so many different options, and so much content out there, it can feel like it’s practically impossible to stand out from the pack.
That said, you don’t have to stand out from the pack. You don’t have to create the greatest content in the entire world. What you have to do with all of your content is one thing and one thing alone: provide value.
That may sound overly simplistic, but it’s really not. You have to create content that someone can get something from. Now, you may respond to that with “Yeah, and that’s too hard.” But, the good news is: you have everything you need to provide value in your content.
Why? Because you are a professional. If you run a business, if you create content, whether it’s for someone else’s company or for yourself, you are a professional at what you do. So, to provide value, all you have to do is to create content that showcases what you can do.
For my lawyer clients, that could mean drawing upon their experience to tell you what to do if you’re in an accident. For my rehab/treatment center clients, it could be showcasing exactly how they can help folks at their facility.
Whether you’re filming yourself, recording yourself, or writing your content, if you make sure that it showcases what you do best, then it will provide plenty of value. Moreover, it will do so for your audience as well as the search engines alike.
This negative thought can come in many formats, too. It can have any number of wordings. It could be: “I don’t know what we can do that makes us different from the rest.” This is one of those false beliefs that really isn’t true in any way.
How do I know that? Because I know your business isn’t just like any other one. Your business is yours. It’s not exactly like someone else’s. So, when in doubt, create content that shows how you do business.
Whether you’re a restaurant, a store, an office, or anything else, you can create content specifically around how you do business every day. That in and of itself will be unique, because it won’t be about how someone else does your business, but rather, how you do.
You can even share ways that you work which may be able to help others with similar concerns. You could create content centered around quieting inner critics that may keep you from working, for example.
A Digital Marketing Agency That Can Help
Those are just some of the ways I make sure that I’m doing right by my clients as well as myself on a day-to-day basis.
I’m very fortunate because I’m a member of a truly great team. So, they can make sure that my content (as well as that which other members of our team create) is seen by more and more people. That’s where all of our web developers, designers, SEO experts, social media pros, editors, videographers, and others come in.
We can do the same for you. To see how we can help your business to grow, I invite you to schedule a free consultation with us through our site or by giving us a call.