It can’t be overstated how quickly things can change. For example, I’ve been procrastinating writing this blog because I’ve been…
For Better Marketing, “Live Your Customers’ Lives”
Author: Greg Benevent
Pivots and Perspectives: New Ways Forward for Your Business
You’ve probably heard the word “pivot” more times in the last four months than you did in the last several…
Confused About Marketing? Think Of It Like a Conversation
“How do you market your company?” Ask that question to a business owner, and you’re liable to get many different…
Putting More “Heart” in Your Marketing
You know what makes your goods, services, or products great. It’s clear why people would want them. Our job is…
Remakes, Sequels, and Remixes: Getting the Most From Your Content
More content for your business is good. That doesn’t mean that you want to just put out something that’s hastily…
Keeping Marketing Flexibility from Making You Inflexible
“Be flexible.” “Pivot.” “Change on a dime.” “Roll with the times.” … that’s so much of marketing advice right now….
Getting Tech Right: The Engine for Your Business
“Having a business without an optimized website is like having a car without an engine.” That’s probably not the…
A Big Deal About “Modest” Dreams
The car you’ve always wanted. The home of your dreams. The (insert product or service) that will meet all of…
Avoiding “Burnout” While Working from Home
Monday morning seems like a good time to discuss not getting “burnout” when working from home. Even if you did…
The Many Meanings of Words: Shifting Your Marketing When You Have To
Have you been trying to figure out a better way to market your goods or services to this moment? Do…