Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Category: Social Media Marketing
What to Keep in Mind When Using Humor in Your Marketing
“Use humor in your marketing!” “Connect to your potential customers with laughter for a stronger emotional connection!” If you read…
Content Marketing for Lawyers (That Isn’t Just Blogs or Social Media)
Blogs can be a tremendous asset for lawyers. Just one blog from a lawyer can drive engagement for years. It…
Small Actions You Can Take Right Now to Help Your Company
“Online marketing sounds great, yet it takes a lot of time. What can I do right now?” This is maybe…
Turn “Win-Win” into “Win-Win-Win-Win” – Easy Marketing Tweaks for Success
“We worry that our marketing tries to incorporate too much. It’s our concern that our customers are going to be…
Reacting Without Overreacting – Changing on the Fly the Right Way
“We want to be out in front of changes so that we can better help our customers.” That’s something clients…
“Breaking the Mold” the Right Way
“We want to think outside of the box!” “We aim to shake things up, to do something new, that really…
Social Media Marketing: Giving Your Customers What They Want
“We want our product to be associated with something trendy. Can you help us do that on social media?” The…
Digital Marketing: Basically an Employee that Never Stops Working
How many times have you looked at your company’s/law firm’s/rehab’s online presence and thought: “we’ve got to get someone to…
Connecting to Skeptical Customers With Your Marketing
When you read tweets or blog posts from a company, does it make you feel more skeptical? Have you been…