Social Media Marketing: Giving Your Customers What They Want
“We want our product to be associated with something trendy. Can you help us do that on social media?”
The answer to this question is almost always: “yes… but, that’s probably not what’s best for your company right now.”
There’s so much more to social media marketing than just, well, marketing.
When it comes to your business, you know your audience. You know what they want and how they want it. So, you tailor your products and/or services to that. Social media marketing can work in concert with SEO, web design, and reputation management in Los Angeles services.
Your social media should work the same way.
Every company in each industry is different. That said, there are some universal experiences when it comes to social media marketing. We can help you to meet your customers and their needs no matter what.
What’s Best for Your Customers and Your Marketing
This article, “What Should Your Social Media Marketing Focus On: Customer Service or Content?” is just fascinating.
If you have a few minutes, it’s worth taking the time to read it.
However, you can also get plenty from it just by comparing the two charts.
“What marketers think makes a brand best in class on social” is in red and “what consumers think makes a brand best in class on social” is in blue.
The article seems to focus on the differences. But, if you look, there are plenty of similarities.
For example, look at the bottom of both charts.
They’re essentially identical.
Both marketers, as well as consumers, think that “they set trends” and “they leverage pop culture” are the least important factors for social media.
That makes a lot of sense if you think about it.
Consumers aren’t provided with a better experience and/or product by the leveraging of pop culture and the setting of trends. Marketers know that doesn’t move the needle in terms of ROI, either.
Look at what else is similar: “they create memorable content,” “they are transparent,” and “they engage their audience” are all more or less identical for both groups. Sure, in the survey, they tend to differ by a few percentage points. But, both marketers, as well as consumers, feel that’s important.
While that may all sound a bit complicated, it really doesn’t have to be.
To wit, there’s one social media marketing method that, when followed, creates content that’s memorable, while engaging the audience with the utmost in transparency: providing value.
If you’re providing value with your social media marketing, you’re doing all of that at once.
Something that really helps someone, that provides true insight and information, that gives a discount or sale – that checks every box.
When You Try to Expand Your Reach on Social Media, Don’t Forget the Customers You Have
Going back to these two charts, that’s where the big disconnect is between marketers and consumers.
More marketers want to use social media marketing to try and grow the customer base (understandably so).
Consumers, on the other hand, want help. They want “strong customer service,” someone who can help them.
What does that mean?
It tends to mean that someone responds quickly to a social media post, for one. Moreover, it means that the person who responds can help them, engages with them, and really does try to solve the issue.
Here’s the best news about this: it’s not either-or.
You can grow your customer outreach through social media marketing while also providing customer service, too.
For more help with this and anything else related to growing your business, you can reach us at (888) 477-9540 to learn about our expert reputation management in Los Angeles.
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