Confidence, Optimism, and ROI: Analyzing Your Outreach Properly
“What’s the competition doing? Where are they putting their money?” While you almost never want to exclusively chart your course…
Category: Branding
Turning Your Weaknesses Into Strengths to Grow Your Company
No company is perfect. Everyone has something that they could do a bit better. It’s natural to focus on your…
Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…
Digital Marketing: Basically an Employee that Never Stops Working
How many times have you looked at your company’s/law firm’s/rehab’s online presence and thought: “we’ve got to get someone to…
One Simple Way to Boost Your Branding
Does it feel like there’s something lacking in your branding? Do you want more folks to connect to your brand…
How to Make Your Marketing Stand Out in a Good Way
“How can we make our marketing stand out from everyone else?” That’s a question so many marketers and business owners…
Recent Report Shows The Value of Having Professionals On Your Side Online
Do you feel like you aren’t getting enough out of your online marketing? Does it seem like no matter how…
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
What to Keep in Mind When Using Humor in Your Marketing
“Use humor in your marketing!” “Connect to your potential customers with laughter for a stronger emotional connection!” If you read…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…