The Secret to Empathy in Marketing
“We want our marketing to be more empathetic.” Plenty of companies have told us some version of that in the…
Category: Branding
Doing vs. Saying – The Specifics of Positive Marketing
After having seen all of these studies and articles saying that customers want “more positive marketing,” do you feel like…
Three Important “Beats” to Hit in Your Content
“We like our content, but it feels like it’s missing something.” “There’s something our content doesn’t have, but we can’t…
Something to Keep in Mind for Content to Target the Customers You Want
Have you found it a struggle to point more of your content towards the customers you want to reach? Does…
Turning Your Weaknesses Into Strengths to Grow Your Company
No company is perfect. Everyone has something that they could do a bit better. It’s natural to focus on your…
What All Content Needs, Whether You’re a Lawyer, Rehab, Or Anything Else
Have you ever read or see something that makes you sit up and go “that’s great”? How often has it…
Getting More (and Doing More With) Your Testimonials
“Folks like what we offer. We just can’t seem to find a way to let more people know about it.” …
Learning From the Backlash Against Others
The backlash. On some level, every marketer and small business owner fears it. You design a product, service, ad campaign,…
The Benefits of Working with a Full Service Web Agency in Los Angeles
In today’s digital world, a strong online presence is essential for businesses of all sizes. But with so many different…
Branding for SEO: Combined Strategies with Website Depot
In the ever-evolving digital landscape, the convergence of the importance of branding and SEO has become paramount for businesses striving…