“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Meeting Your Customers Where They Are, Digitally and Virtually
Category: Branding
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
The Interest in Pinterest: Getting More from Your Social Media Marketing
Facebook. Instagram. Twitter. TikTok. When it comes to social media marketing, those are basically the “Mt. Rushmore.” That said, Pinterest…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
What We Can Learn From Sports Marketing
There’s only one Super Bowl. The one event every year that more people watch than anything else. So, it’s natural…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Getting Outside Your “Comfort Zone” – the Right Way
“Life begins outside your comfort zone!” “Everything you want is just outside of your comfort zone!” You’ve probably heard some…
What to Keep in Mind When Using Humor in Your Marketing
“Use humor in your marketing!” “Connect to your potential customers with laughter for a stronger emotional connection!” If you read…