Obviously, there’s no way to predict the future. However, you can draw upon your experience (as well as the experiences…
Predicting the Future Better With Marketing Surveys
Category: Branding
The Secret to Empathy in Marketing
“We want our marketing to be more empathetic.” Plenty of companies have told us some version of that in the…
Getting More (and Doing More With) Your Testimonials
“Folks like what we offer. We just can’t seem to find a way to let more people know about it.” …
What All Content Needs, Whether You’re a Lawyer, Rehab, Or Anything Else
Have you ever read or see something that makes you sit up and go “that’s great”? How often has it…
Reacting Without Overreacting – Changing on the Fly the Right Way
“We want to be out in front of changes so that we can better help our customers.” That’s something clients…
“Marketing Isn’t Rocket Science” – Well, Actually… It Kind of Is
To say that something “isn’t rocket science” may be the oldest cliche I know. The idea is that the thing…
Marketing Lessons from Hollywood to Follow and Avoid
Even during the pandemic, Hollywood never really stopped making movies and TV shows. It wasn’t easy, of course. It may…
Benefits of Podcast Marketing for Your Rehab (or Anything Else)
“Would a podcast really benefit my business?” “I’m not like, a talker, really. So, I don’t see how a podcast…
How to Make Your Marketing Stand Out in a Good Way
“How can we make our marketing stand out from everyone else?” That’s a question so many marketers and business owners…
Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…