How to Get Backlinks? Are Backlinks Still Vital in Growing Your Site?
Backlinks are undoubtedly vital to help the search engine algorithm in ranking your site. Knowing how to get backlinks must…
Category: Online Marketing
Content Marketing for Lawyers (That Isn’t Just Blogs or Social Media)
Blogs can be a tremendous asset for lawyers. Just one blog from a lawyer can drive engagement for years. It…
Does a Form of Marketing Ever Truly Die?
“Is Influencer Marketing Really Going to Die in the Next Few Years?” “Is Traditional Marketing Dead?” Seemingly every week…
What All Content Needs, Whether You’re a Lawyer, Rehab, Or Anything Else
Have you ever read or see something that makes you sit up and go “that’s great”? How often has it…
Three Important “Beats” to Hit in Your Content
“We like our content, but it feels like it’s missing something.” “There’s something our content doesn’t have, but we can’t…
How to Truly “Own” Your Marketing
Obviously, since a word appeared in this article’s title in quotation marks, I’ll be using it in multiple ways. In…
What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Lessons from the Struggles (and Successes) of Self-Promotion
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…