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Category: Online Marketing

Getting Past Cliche in Your Marketing 

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In content marketing, the most cliche article beginning is to take a word and then type out the definition.  That…

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Greg

By: Greg Benevent | January 11, 2021

in Online Marketing  

The Best Lessons to Learn from Success Stories 

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The best success stories are the ones that inspire.  Someone came from nothing, stuck to it, preserved through failure, and…

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Greg

By: Greg Benevent | January 5, 2021

in Online Marketing  

Give Customers What They Really Want this Holiday: Emotional Connection 

wd

“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …

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Greg

By: Greg Benevent | December 22, 2020

in Online Marketing  

How Agility and Flexibility in Marketing Works 

wd

“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are.  But, like so many other cliches,…

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Greg

By: Greg Benevent | December 1, 2020

in Online Marketing  

Lessons from the Struggles (and Successes) of Self-Promotion 

wd

“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…

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Greg

By: Greg Benevent | November 24, 2020

in Online Marketing  

What Your Business Can Learn from Pizza Marketing 

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When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…

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Greg

By: Greg Benevent | October 28, 2020

in Online Marketing  

Trust and Authority: Why Serious Blogging is in Almost Every SEO Package

wd

For many business owners, a good blog would be “nice to have.”  Not “important” nor “critical,” rather “nice.” Something that…

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Greg

By: Greg Benevent | October 26, 2020

in Online Marketing  

How Many Top 7 Marketing Trends for 2021 Have You Taken Advantage of?

wd

2021 will get here.  I promise.  It may seem like 2020 will last forever, but that’s not the case.  It…

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Greg

By: Greg Benevent | October 22, 2020

in Online Marketing  

What to Do When Your Company Doesn’t Take a Strategic Approach to Content

wd

When it comes to your content, does it feel like you’re always making it up as you go along? Does…

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Greg

By: Greg Benevent | October 21, 2020

in Online Marketing  

Puncturing Myths about Marketing and More 

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There’s more information about marketing readily available than ever before.  Perhaps inevitably, that’s led to more misconceptions about marketing than…

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Greg

By: Greg Benevent | October 13, 2020

in Online Marketing  

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