How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
Category: Online Marketing
Solving Customers’ Issues “On the Spot” – Online and Off
Everyone’s busy. That’s true whether you’re hard at work or not. Even if you’re just relaxing and searching the internet,…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…
What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
Brevity is the Soul of Wit (and Backlinking) – Shorter Articles are Better
In Hamlet, Polonius says: “Since brevity is the soul of wit / And tediousness the limbs and outward flourishes, I…
How Google’s Reasons That They’ll Ban Your Web Story Helps Your Content
The words “ban” and “help” rarely go together. Google Web Stories, as you may know, are one more tool that…
What to Do When Your Company Doesn’t Take a Strategic Approach to Content
When it comes to your content, does it feel like you’re always making it up as you go along? Does…
Trust and Authority: Why Serious Blogging is in Almost Every SEO Package
For many business owners, a good blog would be “nice to have.” Not “important” nor “critical,” rather “nice.” Something that…
Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day
Valentine’s Day is just a few days away. As you’re probably sick of hearing (and I’m rather tired of writing)…
A Picture is Worth a Thousand Words (and Clicks) – the Power of Pics
It’s almost impossible to overstate how important pictures are to your marketing. Describing something is important. But, describing it in…