In content marketing, the most cliche article beginning is to take a word and then type out the definition. That…
Getting Past Cliche in Your Marketing
Category: Online Marketing
The Best Lessons to Learn from Success Stories
The best success stories are the ones that inspire. Someone came from nothing, stuck to it, preserved through failure, and…
Give Customers What They Really Want this Holiday: Emotional Connection
“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
Lessons from the Struggles (and Successes) of Self-Promotion
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…
What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
Trust and Authority: Why Serious Blogging is in Almost Every SEO Package
For many business owners, a good blog would be “nice to have.” Not “important” nor “critical,” rather “nice.” Something that…
How Many Top 7 Marketing Trends for 2021 Have You Taken Advantage of?
2021 will get here. I promise. It may seem like 2020 will last forever, but that’s not the case. It…
What to Do When Your Company Doesn’t Take a Strategic Approach to Content
When it comes to your content, does it feel like you’re always making it up as you go along? Does…
Puncturing Myths about Marketing and More
There’s more information about marketing readily available than ever before. Perhaps inevitably, that’s led to more misconceptions about marketing than…