How to Deal With Mistakes the Right Way
No one wants to make a mistake. For the most part, just about everyone in any business is trying their…
Category: Online Marketing
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
What We Can Learn From Sports Marketing
There’s only one Super Bowl. The one event every year that more people watch than anything else. So, it’s natural…
What You Can Learn About Content Marketing from Sports Media
Feel like you’re stuck in a rut with your content? Not sure what to post next? You could look at…
Original Content Marketing: The Only Way Forward
You know original content is important for your business. What many folks stumble on is how “original” the content should…
Give Customers What They Really Want this Holiday: Emotional Connection
“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
The Right Tool for the Job: Google Holiday Tools for Your Business
It may not be the holiday season yet, but Google has brought early presents for small business owners. Google has…
One of the Best Ways to Predict the Future of Marketing
“Can you tell me what’s coming? What do you think is going to happen with marketing in the months to…