Original Content Marketing: The Only Way Forward
You know original content is important for your business. What many folks stumble on is how “original” the content should…
Category: Online Marketing
Give Customers What They Really Want this Holiday: Emotional Connection
“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
The Right Tool for the Job: Google Holiday Tools for Your Business
It may not be the holiday season yet, but Google has brought early presents for small business owners. Google has…
One of the Best Ways to Predict the Future of Marketing
“Can you tell me what’s coming? What do you think is going to happen with marketing in the months to…
The Best Lessons to Learn from Success Stories
The best success stories are the ones that inspire. Someone came from nothing, stuck to it, preserved through failure, and…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
Don’t Forget to Have Fun, Too: Putting A Sense of Joy in Your Marketing
“During these uncertain times…” “In this unprecedented era….” “We’re all struggling right now…” How many commercials, emails, voiceovers, and more…
Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Getting Past Cliche in Your Marketing
In content marketing, the most cliche article beginning is to take a word and then type out the definition. That…