Useful Tips to Get More Leads Using SEO for Lawyers
“Yes, SEO for lawyers sounds great and all, but how can I get more leads? What are some ways I maybe haven’t heard of to get more client leads?” While we may not have heard attorneys ask us exactly that question many times, we sure have been asked similar sentiments quite often. It makes sense. When you go to the trouble to devise and execute an SEO strategy, you want to make sure that you’re getting everything out of it.
Beyond Keyword Research
If you’re reading this blog, odds are that you know keyword research is an important part of any SEO strategy for attorneys. You know to work with an agency, brainstorm with your team, have a complete audit done of your SEO strategy as well as that of your competitors to find where you can exploit their “gap.”
There are a couple simple strategies that lawyers often overlook. For one, use Google’s autocorrect. When you type keywords that matter to your law firm into Google, what do you find? If you’re a “personal injury attorney in Atwater Village,” for example, what happens when you type in “personal injury attorney in…?” Google’s suggested autocorrections will almost assuredly be terms related to your firm. They very well could be worth ranking for as well. A digital marketing agency can help you to use specialized tools to excel at this exact task.
Another strategy, one that you don’t want to use as the foundation for all of your SEO but something else to keep in mind, are the industry conversations that you’re a part of. If you’re like so many attorneys, you’re involved in conversations in Facebook groups, LinkedIn, and other places. There, you can see both what people are talking about and how they’re talking about it. That’s not to say that this should supersede the rest of your keyword research. But, it’s one more thing to keep in mind when you’re determining the user intent behind the keywords you want to rank for.
Lay Claim to Your Google My Business
When an attorney signs with our digital marketing agency, if they haven’t claimed their Google My Business listing yet, it’s often the very first thing we do. If it’s not the very first thing we do, it’s one of the first things we do. It’s so important to have this for many reasons. Attorneys are local businesses. Google knows this. By claiming your Google My Business, you can make sure that your information is up to date across Google’s search results.
Without doing this, it’s extremely hard to get any traction in the Google rankings. This is a basic, fundamental step that can be claimed in minutes. Now, when it comes to your Google My Business, simply “claiming” is not enough (even though it is important). You also have to optimize it and then update it as necessary. Doing this provides a great foundation for your SEO strategy.
“NAP” Your Way to the Top of Your Area
Your Google My Business listing should, of course, include your name, your address, your phone number, how folks can reach you, and so forth. There’s an acronym for this, “NAP.” You want this to be cited in as many places as possible. That way, not only is it more likely that someone will come across your law firm, but they’ll come across the exact right way to contact you.
Local citations in directories, in anything from Avvo to Yelp, can be a great boon to your law firm. This is the kind of thing that Google absolutely looks for, and thus, makes it more likely they’ll put your law firm in front of more people.
After a Successful Outcome, Get a Review
Google always wants to put the best local law firm in front of people who are searching in that area. One particularly beneficial way to do so: through satisfied client reviews. When you do well for one of your clients, it’s a great idea to ask them for a testimonial, whether in writing or on camera. While these are great for your Google My Business profile, they can also be used in practically anything: in your social media, on your site, and elsewhere.
Attorney SEO Experts
Those are some of the ways that you can get more leads. The truth is that the best strategy for getting more leads is through a mix of organic SEO (which builds over time) and PPC (which can get you leads quickly, but has to be managed properly). These are all ways that our digital marketing agency can help. For a free consultation with our SEO for lawyers experts on how we can help you, call (888) 477-9540.
