Cleaning the “Mess” – Utilizing Marketing to Succeed With Google
“The way people make decisions is messy – and it’s only getting messier.” It would be one thing for that…
Category: Technology
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
Google Analytics 4: What to Know to Help Your Business
The more information you have, the better. With more information, you can make more educated decisions about your business. One…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…
What to Keep in Mind When Marketing Through Text Messaging
Any time something new comes out, sometimes folks rush to say “it’s the new frontier.” Sometimes, it is: Facebook, TikTok,…
Moving Beyond the Limits of Digital Marketing
There’s so much your company can do with online marketing. That’s true whether you need rehab, plastic surgeon, attorney SEO…
Safety and Support: Marketing in the Age of “Is It OK to Have Fun Again?”
A year ago at this time, I was writing blogs about how to “manage the transition.” Specifically, it was the…
Benefits of Podcast Marketing for Your Rehab (or Anything Else)
“Would a podcast really benefit my business?” “I’m not like, a talker, really. So, I don’t see how a podcast…