The first half of 2019 has brought many improvements to Google’s pay per click system. The latest Google Ads bidding updates are a clear example of this. The search engine giant recently featured three new ways of…
It is very usual for some marketers to have problems to get a decent ROI from their paid search efforts. By taking the right steps, you can develop a killer PPC strategy. As many things in science…
2018 Google Adwords has been recently updated to Google Ads, along with Analytics 360 and Doubleclick. All of these platforms are consolidated into Google Marketing Platform and Google Ad Manager. The idea behind this update is to…
There’s a lot of confusion around Google Analytics and AdWords: what they are, what they aren’t, and ultimately what they can do for a business. Many believe they’re synonymous with SEO, but they aren’t exactly the same….
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