Sometimes, even I get “marketing” and “branding” mixed up. It’s easy to do. They seem like they’re exactly the same. …
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“Our customers are staying with us.” For many companies during the pandemic, that’s been true. In what’s the most uncertain…
Honesty takes many forms. When you talk about how you really feel, you’re being honest. You’re also being honest when…
It can’t be overstated how quickly things can change. For example, I’ve been procrastinating writing this blog because I’ve been…
You’ve probably heard the word “pivot” more times in the last four months than you did in the last several…
“How do you market your company?” Ask that question to a business owner, and you’re liable to get many different…
You know what makes your goods, services, or products great. It’s clear why people would want them. Our job is…
More content for your business is good. That doesn’t mean that you want to just put out something that’s hastily…
“Be flexible.” “Pivot.” “Change on a dime.” “Roll with the times.” … that’s so much of marketing advice right now….
“Having a business without an optimized website is like having a car without an engine.” That’s probably not the…