Mastering Sensory Marketing in an Online World
You ever walk into a store and touch something, just to check it out? Fruits. Pillows. Gloves. You pick them…
Category: Online Marketing
Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes. That may be a bit of an overstatement, but probably not by all that…
How to Truly “Own” Your Marketing
Obviously, since a word appeared in this article’s title in quotation marks, I’ll be using it in multiple ways. In…
What Your Business Can Learn from Pizza Marketing
When I stumbled across an article about “pizza brand marketing strategy,” I had questions. One big question, actually: “pizza doesn’t…
The Best Part of Waking Up: Lessons from Coffee Creamer Marketing
Coffee. Odds are, if you’re reading this at work in the morning, you’re drinking it right now. I’m certainly drinking…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Lessons from the Struggles (and Successes) of Self-Promotion
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…
How to Deal With Mistakes the Right Way
No one wants to make a mistake. For the most part, just about everyone in any business is trying their…
Utilizing the “Swiss Cheese Model” in Your Marketing
“But, how do I know if what I’m doing is going to work?” I usually start these blogs with a…
How Agility and Flexibility in Marketing Works
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…