“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…
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“The digital era isn’t coming, it’s here now,” Danny said in one of our earlier pandemic Zoom meetings. He was…
2020 has been a year of “workarounds.” How many times in meetings have you heard the phrases “new channels,” “new…
You might think: “why would anyone need to market a vaccine? Isn’t the very idea that someone can be vaccinated…
2020 is almost over. Mercifully. ‘Tis the season for gift giving, holiday cheer, and articles about “how you can prepare…
As a child I wondered: “how does Santa deal with all of those letters?” As an adult, I realize: “probably…
“Agility” and “flexibility” in marketing sound like buzzwords and cliches because, well, they are. But, like so many other cliches,…
As of this writing, it is the Monday after the Thanksgiving holiday. While “holiday” may have a different meaning during…
Of course, the day before Thanksgiving, I’m going to talk about food. Specifically, snacking. Mondelez International, Inc. is one of…
“How hard could it be? Just doing my own marketing? Instead of hiring someone to come in and do it,…