Basic Email Marketing Strategy for Small Business

email marketing

Email is evolving but it’s absolutely not dead. It’s considered as a more preferred way of personal and marketing communications. Most Internet marketers opt to deliver their relevant content and increase conversions through email marketing.

As a content manager, how are you going to optimize your email marketing to increase traffic or conversions? Here are top strategies that can provide significant revenue generation.

Email Marketing

Enticing Subject Line

It should be a lot like the headline of your blog post. But the headline must be enticing or it should induce curiosity. When done right, your recipient won’t have a choice but to open it. However, it takes practice to perfect it.

To entice your reader, you should keep it short, so it won’t be cut off. Before sending your email, you should split-test several headlines first to see which ones develop incredible results.

Providing Value

Don’t pitch too soon or too hard as you’ll only scare away your potential customers. You must first earn your readers’ trust by giving them content with value in every single email you send. They’ll start trusting you when they know you’re not just trying to make money from them. Make it an email campaign that when your subscribers get them, they’ll receive something that’ll improve their lives.

Making every email personal

It’s like making a new friend. Start by sharing personal stories. Then, use the words “you” and “I” so your email won’t sound like a corporate tone. You may pretend to write an email to a friend. Don’t rush as you’ll freak your readers out. Bear in mind that relationships do not develop overnight. So, take one step at a time, when sharing stories.

Optimizing Email for Mobile

If your email marketing isn’t optimized for mobile, you might experience a stiff penalty. From the start of your email marketing campaign, make sure that you offer your readers an elegant mobile experience. If they’re not, your recipients will immediately delete them.

Keeping it Short

Don’t write lengthy emails. You may write more than 1,000 words but make sure that what you’re trying to say offers value to your readers. In this way, they’re going to read each email that you send them, no matter how lengthy it is. However, if they don’t get anything out of that lengthy message, they’ll never open and read your email again.


These basic email marketing strategies can effectively form a stable foundation for your content marketing. Delivering exclusive content to a targeted audience is a sound investment of your brand to finally reach your audience.

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