Why Really Hire an SEO Agency in 2025? 

“We can read how to do this stuff online. Should we really hire an SEO agency? Much less an SEO agency in Los Angeles?” I’ve heard some version of that question many times. To an extent, it makes sense. Yes, you can research SEO, what it takes, how to do it, and so forth, online. However, there are plenty of valid reasons to hire an agency for your business, in the new year or any other time. 

I’ve compiled a few reasons below. If you want some others, you’re more than welcome to reach out to us for a free consultation. 

SEO is More Than a One-Person (or a One Freelancer) Job 

To use a video game expression, SEO is not a one player game. It takes a whole team. SEO today integrates technical expertise with creative content marketing and strategic sales thinking. 

Our agency doesn’t just drive traffic to our clients’ websites but focuses on guiding users through every stage of the marketing funnel—awareness, consideration, and decision-making. 

This tailored approach maximizes the potential of your website, creating a seamless journey that encourages users to engage with your brand.

As you can imagine, that’s a job for many people. When you work with an agency, you get exactly that – an agency. We have an entire team that’s here to help as SEO is a full time job for many, not a part-time job for one or a few. 

More Time to Focus on Your Core Business

One of the greatest advantages of outsourcing your SEO needs is the time it frees up for your team. While creating an SEO strategy is critical, implementing it effectively requires a significant investment of time, energy, and expertise. 

By entrusting this work to an agency, you and your in-house team can concentrate on other essential aspects of your business. 

If you have someone research SEO, look it up, etc., maybe they can do some minimal work. But, they’ll be starting from scratch. Moreover, they’ll be doing something other than the job you hired them for. Even if you bring someone in, they’ll have to do the work of an entire team. 

After all, SEO agencies streamline common yet vital tasks like keyword research, content creation, and building high-quality backlinks from authoritative domains. This specialized knowledge enables them to achieve these goals faster and more efficiently than someone who is juggling multiple responsibilities.

Enhanced User Experience Through Optimization

Making your website user-friendly includes ensuring content is logically placed, pages are properly categorized, and menus are easy to navigate. Internal linking structures are optimized, and mobile compatibility is prioritized. 

These improvements not only help search engine crawlers index your site efficiently but also create a positive experience for your visitors, making them more likely to stay and engage with your content.

Here, we have an entire team of experts with a decade-plus of experience working on this. This is the delicate, detailed work of professionals and not the learning-as-you-go of amateurs trying their best. 

Tailored Strategies for Your Business Goals

Every business is unique, and your SEO strategy should reflect that. Our agency begins by evaluating your current website performance to identify areas of opportunity. 

Based on this analysis and drawing on years of experience, we develop a custom strategy aligned with your specific goals—whether it’s increasing organic traffic, ranking for a broader range of keywords, boosting user engagement, or driving more sales.

The key to this, again, is the phrase “years of experience.” We’ve helped a lot of companies in many industries to grow over a period of time. 

Leveling the Playing Field Against Competitors

No matter your industry, the competition for visibility online is fierce. The odds are quite high that your competition isn’t trying to do this themselves during break time or bringing in someone’s cousin who’s finishing school. Established companies often have dedicated SEO teams working tirelessly to build and maintain their rankings.

If you want to compete, you need to match their level of commitment. Our SEO agency brings the resources, tools, and expertise needed to position your business alongside—or even above—your competitors.

Staying Ahead of Trends and Algorithm Changes

SEO is an ever-evolving field, with search engines constantly updating their algorithms to provide users with the most relevant results. Some changes are minor, while others—such as Google’s core updates—can significantly impact rankings. Keeping up with these shifts is a major part of our job. 

Knowing which updates to follow, which to avoid, and when to do both is a major part of what we do. That way, our clients don’t have to worry about it as we’ve got it handled. 

We monitor trends and algorithm updates daily, ensuring that your site remains compliant with best practices. That way, we can adjust your strategy proactively, mitigating potential ranking drops and keeping your site ahead of the curve.

Lowering Marketing Costs While Maximizing ROI

Contrary to the misconception that SEO is expensive, it is actually one of the most cost-effective marketing strategies available. By improving your organic search visibility, SEO can lower your customer acquisition costs.

Our SEO agency conducts thorough competitive analyses to identify gaps and opportunities in your market. This includes evaluating your competitors’ strategies—such as their backlink profiles and content depth—and finding ways to outperform them. Since search rankings are relative, your agency will continuously optimize your site to ensure it remains competitive.

More Than Just an SEO Agency in Los Angeles 

As tempting as it can be to try SEO on your own, it’s just not worth it. By having a team on your side, you’ll have, well, a team on your side. 2025 is just the time to get started. 

In the new year, partnering with an SEO agency can help your business achieve lasting growth, optimize your digital presence, and stay ahead of the competition. 

To see how our omnichannel digital marketing and SEO agency in Los Angeles can help your company, reach out for a free consultation.