Addiction Treatment SEO Case Study: One Touch Recovery

As is the case with any sort of clinical facility, there tends to be a set demand and a lot of offer. That’s not to say that there is an excess in the offer, but that it can sometimes be hard to reach the target audience if there are a lot of different options available and there is no real way of increasing the audience in the first place. This is especially true of smaller facilities with low capacity and high client turnaround such as One Touch Recovery. There needs to be a consistent stream of new clients and a good marketing strategy will always be the best way to achieve that. Here is where Website Depot stepped in.

Digital marketing for rehabilitation facilities is one of Website Depot’s specialties, which is why this kind of approach is practically second nature to us by now. It was going to be necessary to revitalize One Touch Recovery’s online presence with the help of original content and an optimized website. Once the website was properly optimized with relevant keywords and targeted content, local SEO was implemented in order to better allow the intended audience in their area to find the treatment center and use their services. This hands-on, multifaceted approach would be necessary in order to help the center stand out among its local competition.

By way of these efforts, Website Depot was able to narrow down on One Touch Recovery’s target audience, the Pomona community and its surroundings, in order to source their clients from the local area. It was important to do so first in order to allow the efforts to deliver more effective results. If local search engine optimization is not implemented, then any marketing strategy for local businesses will be far too vague to be considered efficient or responsive at a significant capacity. In the end, the center’s online presence was able to better reach prospective clients in the area and show up in their queries for local rehabilitation centers.