Writing Techniques that Affect SEO

Copywriting is designed for users to encourage them to take action. SEO, on the other hand, is about appealing to the search engine’s algorithm. Although copywriting and SEO are sometimes taken separately, they do work together.

When writing for your website, keep these techniques in mind.

Write for the user

SEO was about keywords and content length

. However, search engine algorithms have changed. Today, SEO is more about content’s authority. Search engines want to know if you can be trusted.

How do you earn the trust?

You can achieve it by focusing on your readers. Doing so will help you improve readability allowing your content to appear more natural and compelling.

If you do it, other bloggers and site owners will link back to you. The more external links your site receives, the more trustworthy you’ll appear to the search engines.

You also don’t need to stuff keywords into your content because search engines can now understand synonyms. Although keywords matter a lot to SEO, it’s more about how relevant they are to your niche, instead of the keyword density.

Write longer articles

The content of your article does matter a lot to your users. With that in mind, it also matters to the search engines.

According to several studies, longer articles perform better than shorter posts. That said, you should write between 1,200 and 1,500 words. However, you can go longer than 1,500 words.

But don’t think that Google counts words on a page. It doesn’t. It also doesn’t use content length as a ranking factor.

However, the length of your content affects SEO in several ways as it allows you to use more keywords, images, and subheadings that the search engine can crawl.

Longer content also encourages users to spend more time on your site. It shows search engines that your content is indeed trustworthy.

Then, longer content gets to be shared more than shorter content.

But don’t just write longer content. Make sure that the information you provide is useful and relevant to the users.

Write for readability

Your content should be easy to read. You can break it up by using subheadings, inserting images, using bold/italic fonts and bullet points, among others.

Reach out to influencers

You can do so by quoting them. It’s an effective way to improve the quality of your content and SEO strategy. Bear in mind that external links can serve as an indicator of your content’s relevancy and quality.

By connecting to influencers, you’re boosting engagement.

When you keep these tips in mind, you’ll enjoy not only a boost in traffic but also shares and likes.