Do you feel like, with so much information on the internet, there’s really no reason to hire a digital marketing agency in 2022? Does it seem like you can get by without an agency working on your behalf? It’s tempting to think that way. After all, there are so many “how-to” videos, podcasts, and more about digital marketing, some companies may be tempted to try to go it alone. That said, there are so many downsides to that course of action.
Today’s agencies can do more than they ever could in the past. The right agency is still a team of professionals, fully committed to working for your business. There are plenty of good reasons to outsource your digital marketing this year or any other.
A Team Teeming With Ideas
One of the biggest reasons to hire an agency is that they are, well, an agency. Specifically, they’re more than one person or even a few people. They have an entire agency, a complete team of digital marketers working for you. That means that there are web design specialists, professional content marketing creators, trained SEO experts, and so forth.
If you decide to work with a freelancer or a very, very tiny agency, you can run into all sorts of problems. Should the freelancer fall ill, even for a short period of time, your digital marketing will be set back. If your digital marketing package should have to be scaled, either larger or smaller, a freelancer or a very small agency won’t be able to accommodate that.
A team, on the other hand, an agency, will be able to make sure that your digital marketing always matches what your company needs. With the right size agency, a scalability is always an option, so that your company can grow your digital marketing properly.
Many Trained, Objective Eyes
The right agency will also be able to put together digital marketing campaigns for you that are collaborative. With many folks working on your campaigns, the odds are better that they will fit your company properly. Objective, unbiased opinions significantly reduce the chance that there will be mistakes, in terms of everything from grammar to how the campaign comes across, the graphic design, and so much more.
If you try to do your digital marketing yourself, it’s all too easy to get set in one idea, one way of thinking. If you’re right, that can be great, but eventually, even the most successful digital marketing campaign will have to adjust, to shift, to alter course even slightly so as to be better equipped to grow. That’s much, much easier when you have an entire team on your side.
Someone to Stay On Top of (and Ahead of) the Industry
Another great reason to work with an agency is that they’re professionals. That means that they have experience with digital marketing, of course, but it also means that they’re “in that world,” aware of what’s new in digital marketing. Thus, they’ll be able to utilize the best software, the latest tools, the most accurate analytical data, all on your behalf. Instead of having to find all of this yourself, they can do it for you.
Results You Can Measure
Yes, it can take a bit of time for a digital marketing campaign to truly take off. That said, the right agency for you will be able to show you measurable results earlier on so that you’ll be able to see exactly how their efforts have helped. Agencies have access (as well as experience with) to analytics from Google and other useful sources. So, they can chart your progress on the way up.
In addition to being able to access the information, they’ll be able to read it and adjust accordingly. For example, many folks can look at analytical data, that’s one thing. It’s something else entirely to be able to look at analytics and say: “OK, now, from this data, we can deduce that the best course of action for your company is to…” and then take action. That’s what you’ll get with an experienced agency.
Ultimately, More Affordable Than Handling Your Own Digital Marketing
Often, a company will want to keep their digital marketing in-house because they believe it will save them money. Perhaps, upfront, it will. However, that almost invariably shows that, over time, you lose money. Adding “digital marketing” to the daily tasks of someone not trained in it is going to take up a significant portion of their time, specifically, time that they spent doing the job it is you hired them for.
Then, stretched over time, in-house efforts from amateurs almost inevitably lead to making far less traction and growth in digital marketing than you would have had with an agency. Indeed, so many of our clients originally tried to do it themselves, then saw the effect this was having and went with an agency instead.
A Digital Marketing Agency to Hire
There’s never a bad time to hire an agency. Digital marketing is founded on bedrock principles, yes, but it is ever-changing. It has evolved quite a bit. Having an agency on your side to handle your marketing while you focus on your company is one of the best ways to ensure your growth and protect your investment.
That’s how we’ve helped so many companies in a variety of industries. To see how our digital marketing agency can help your company, call us for a free consultation at (888) 477-9540.