Why Local SEO Matters and What It Can Do for Your Company

Do you put so much into your SEO yet you haven’t seen the results? Does it feel like your ROI doesn’t match what you’ve spent on SEO? That could be due to any number of reasons, one of which could certainly be that you aren’t focusing on local SEO. We offer local SEO package pricing that fits a wide range of businesses. 

As a professional content creator for an omnichannel digital marketing agency, I’ve created so much content for local SEO. Done properly, local SEO can help your business in a way that few other methods can. 

Here at Website Depot, we create tailored marketing solutions for each of our clients. For many of them, we prioritize local SEO because it directly supports their growth and local outreach. 

By targeting local keywords, optimizing business listings, and creating area-specific content, we help businesses appear in more relevant search results. This, in turn, increases their chances of being discovered by local customers. 

For brick-and-mortar businesses, service-based companies, or any organization serving a distinct geographic area, local SEO can provide a clear competitive edge.

So What is Local SEO, Anyway? 

Simply put, Local SEO helps businesses to reach potential customers in their immediate area. 

Unlike general SEO, which aims to increase a site’s visibility to a broad audience, local SEO specifically focuses on optimizing a business’s online presence to attract customers from local, neighborhood/area-specific searches. 

This approach makes sure that businesses appear in search results whenever users in a nearby area are looking for products or services they offer. For companies with physical locations or those targeting a specific region, local SEO can drive foot traffic and increase visibility among the audience that matters most. 

How Can I Get Started With Local SEO? 

By focusing on a few key strategies, we help our clients to see real benefits. Usually, we start by researching local SEO keywords. Identifying phrases that local customers use when looking for services or products in your industry can help shape your website content. 

Adding local keywords to content across the website is another effective way to signal relevance to search engines. Incorporating the name of the city, neighborhood, or nearby landmarks within page titles, headers, and blog posts can increase visibility in local searches. 

Creating a blog that discusses area-specific topics, like popular venues, community events, or even industry news with a local twist, can increase traffic and keep the website relevant. 

For example, rather than just “personal injury lawyer,” a local business could target “personal injury lawyer in LA” or “Los Angeles personal injury lawyer,” ensuring that people in their area are finding them.

By focusing on all of the keywords that matter to your business, we’re able to provide you with a better return on your SEO efforts. 

Optimize and Maintain Your Google My Business Profile

Google My Business (GMB) is a free tool from Google that allows businesses to control how their information appears in search results and on Google Maps. 

An optimized GMB profile should include accurate information about the business, such as name, address, hours, and contact details. Posting regularly on the GMB profile can keep customers engaged while signaling to Google that the business is active, which can help with rankings. 

To optimize a GMB profile fully, businesses can include photos of their premises, team, or services, helping build trust with potential customers. Businesses should also actively seek reviews on GMB, as these can improve rankings while building credibility. 

Positive reviews influence local SEO rankings as Google considers customer feedback in its algorithms. Google reviews, in particular, contribute to a business’s credibility, while also providing social proof to potential customers.

 Promptly responding to all reviews—positive and negative—demonstrates transparency and commitment to customer satisfaction.

For example, after winning damages for a client, our personal injury lawyers ask their satisfied clients to leave a review, which can help attract others searching for similar services.

Claim Local Listings Across Platforms

That said, Google and GMB aren’t the only platforms that can influence local SEO. Websites like Yelp, TripAdvisor, and many others offer free listings that can drive traffic to a business. By claiming listings on these platforms and keeping information consistent, businesses can ensure that customers see correct details wherever they search. 

The smallest mistake though, an out of date phone number and address with a typo, can weaken this. We’ve helped our clients to be able to make these consistent, so that they can get the most from their local SEO. 

You Want Your Business to Be Part of the Community, So Engage With the Community 

Community engagement can help your business in so many ways. Not only does it strengthen local SEO, but it also fosters a positive brand image. 

Participating in local events, supporting charities, or hosting workshops can help businesses connect with their audience on a personal level. These interactions often create shareable content for social media and blogs, helping businesses reach more potential customers while showing search engines that the business is actively involved in the community.

Local SEO Pricing Packages and More 

Local SEO is an ongoing task, just as all aspects of digital marketing are. The combination of keyword research, Google My Business optimization, and local content creation forms a multi-faceted approach to SEO that works wonders for our clients. 

We help our clients to not only gain visibility but establish lasting relationships within their communities. As local SEO grows, so too does a business’s reputation and presence, creating new opportunities to attract and retain local customers.

To see how we can help, we offer a wide range of customized local SEO pricing packages. Beyond what you offer on our site, we can create one for your business. 

To see how we can help, call or message us for a free consultation.