There are two types of doing the search engine optimization — white hat and black hat. The latter yields positive results in a short term. But it is known to be harmful in the long run. If you don’t want your site to be penalized, make sure that you only implement white hat SEO techniques.
A quality content means that it is unique, actionable, easy to read, and offer real value to your readers. If your content is useful to your visitors, they will share it. When Google sees that there are tons of Internet users who like your content, they will place that content on top of the search results page if it is relevant to the searcher’s keyword used.
A mediocre content, on the other hand, will never end up on the first page of Google. Instead, it will go straight to 10th or last page.
When you do create content, make sure that you are creating for the people and not just for the search engines.
Unfortunately, it is one of the least used techniques in white hat SEO. It is a type of coding that allows the search engines to understand your content. To add schema markup to your site, you may use Google’s Structured Data markup helper.
Metadata and titles
The most important HTML elements of your site are the title and meta descriptions. These two must include your targeted keywords. They are vital as they are used by the search engines to index your site or pages.
It is also necessary as it can impact your site’s ranking ability in search engines. On-page optimization can offer a strong foundation to your website. Some on-page factors that can improve your site’s ranking will include optimizing your site’s speed, internal linking, removing broken links, cleaning your HTML coding, and several others.
They are also an essential ranking factor used by Google. But not all links are beneficial. The links that your site need are links that are relevant to your topic. For example, if your website is health-related, the sites linking to your site should also be related to health.
Bear in mind that bad links, which are links that are not related to your topic, can be harmful to the overall ranking of your site. The reason for this is that they show that your website is spammy.
Thus, aim for quality links and not for quantity.