What Should be the Marketing Budget of Plastic Surgeons?
Plastic surgeries continue to be the most sought surgical procedures. Silicone implants are on top of the list while breast augmentation is also a popular choice. Tummy tuck and liposuction are also on the rise. The opportunities are there. But, as a plastic surgeon, how can you promote your practice online? The answer is plastic surgeons’ SEO.
Marketing Strategy Using Plastic Surgeons SEO
If you are starting your own plastic surgery practice, you would want to be visible in this extremely competitive market. Unfortunately, if you are just new in the business, your name may not come out on top of the search engine results page. That’s why your goal now is to create a marketing strategy that involves search engine optimization. But before you go too far, make sure that you fully comprehend how much you’ll be spending on it.
How Much Marketing Budget Do You Need?
It depends on your goals. When you build a strategy for your plastic surgery practice, you must consider a lot of things.
- Location. If you live in a high population, you will face bigger competition. And in marketing, the more competition there is, the more marketing dollars you have to provide.
- Age of your practice. If you are still new, then you are competing with big, well-established names. To compete with them effectively, you must invest more money upfront. This will help in building brand awareness in your market.
- Size of your practice. If you provide several services, you will also face more competition. Each service needs a certain marketing strategy.
Measure Your Investment
Digital marketing for your plastic surgery practice can deliver strong ROI. But you must measure it. In that case, you will have to track each phone and email you get. You may use a program that can help you find the number of leads coming through your site. You can also listen to all phone calls. This tool is useful to help you measure your ROI accurately.
How Much You Need to Spend?
You should be spending no less than 6% of your yearly revenue on marketing. But if your practice is still new, you must spend more to gain exposure. If your projected yearly revenue is $500,000, you may have to spend $2,500 per month on digital marketing. As your brand gets recognized, you can boost your monthly budget. You can expand your budget for additional ad campaigns.
Talk to a Consultant
It is not easy to figure out how much you need to spend when creating a marketing strategy for your plastic surgery practice. That’s why it is pertinent to talk to a consultant to ensure you know where your budget is going. You will also have a clear idea of what type of services you can get from the agency. If you want to know how a plastic surgeon SEO agency can boost your practice’s bottom line, then start talking to our consultant today. Our team is reachable at (855) 605-7361.
