What Should All Customized SEO Marketing Packages Have? 

You know that SEO marketing packages should be customized for your business, sure, but do you know what else they should contain? Every company is different. Thus, their SEO marketing needs are different. That’s true even for companies in the same industry/competitors. But, there are some fundamentals that a package for your company should include. That way, you’re getting everything you need out of your SEO marketing.

Here at Website Depot, we’ve been providing omnichannel marketing and SEO packages for more than a decade. In that time, as you might imagine, SEO and marketing have changed dramatically (to say the very least). However, there are some truths that haven’t.

Real Reporting and Real Accountability

It’s one thing to be told that your SEO marketing packages are performing. It’s something else entirely to see it for yourself. Every package, no matter how it’s customized, should include some form of agency reporting. That way, you can see exactly how it’s doing when you want to see it.

For example, here at Website Depot, most of our clients receive monthly reports. Every month, we show them how their SEO marketing is doing. Some clients want reports more often, some less. (indeed, that’s one more way that we can customize the packages for our clients.)

This reporting should clearly and simply be the facts. With this, you can see what’s working, what isn’t working as well as you’d like, and so forth. If you’re working with an agency actually committed to your growth, you’ll be told how to build on what’s working and how to improve what could be improved.

A Genuinely Customized Strategy

In the world of SEO packages, “customized” may have become something of a “buzzword.” It can sound cliche, and overused to the point where it lacks meaning. “Customized” shouldn’t just mean “the agency gives you the same work that it does for everyone else.” Of course, any professional agency has experience that it can draw upon for your SEO, marketing, and the like. But, something that’s customized really should be customized.

Here, we make sure that our packages are exactly customized to our client’s needs. That means customizing the branding, their site, their SEO, their content, their social media, and even how we work with them – everything that we do for them is customized for our clients and our clients alone.

For example, we always make sure that we keep our clients as involved with the decision making process as they wish to be. There are many of our clients who we talk to daily or very close to daily. They are involved in every decision, from web design to individual blog posts, fonts in the content, and everything else – if we’re doing something for their marketing, they have had a say in it and approved it.

We can customize many packages to fit that kind of business. On the other hand, we have many other clients who simply wish to see successful results. They don’t want to be contacted, period, until the work is done and done right. They give us free rein and expect great things. We’re more than happy to work with that kind of client, too.

Here at Website Depot, we believe that customization is what makes any package that much better.

Starting With an Audit That Shows You The Way

Before you purchase any SEO package, no matter how appealing or seemingly well-designed, you’re going to want an audit. This is your chance to test the SEO company/expert/etc. This audit (which should be free, by the way) should be thought of as an audition. Specifically, the agency is auditioning for you.

You should be walked through just about every aspect of your SEO strategy (if you already have one), your website, your branding, content, social media, etc. If you don’t have any SEO going yet/haven’t started, then during this audit, the agency should explain to you how they would start you from the ground up.

A major component that this audit should include: your goals. Bring up what your goals are. They don’t have to be clear, but make sure that the SEO agency understands what you expect this package to do for you. Now, the agency may suggest some ways to amend those goals, the best ways to reach them, etc.

But, you should always only sign up for a package that’s going to get you to where you actually want to go. And that starts with a free audit.

SEO Marketing Packages for Your Business

Here at Website Depot, we’re able to provide proven and effective marketing and SEO packages because we have a proven and effective team. SEO experts, digital marketers with decades of experience, content creators, web developers, and so much more – our team has created and maintained packages for a long time. Now, we can do the same for you. Schedule a free consultation today.