What is Google’s Approach to SEO?

You are not the only one who needs to optimize your site to show up on the first page of a search engine results page. Google, too, has SEO experts to maintain its own properties.

Recently, Google published a post about its approach to SEO. According to Sean O’Keefe, Google’s internal teams are performing search engine optimization for their own sites.

The company has 7,000 websites. They are managed by its product and marketing teams. Even though it owns Google search engine, the sites that it owned do not receive special treatment. In other words, its search engine treats Google-owned sites the same way it treats other sites.

In that case, its internal teams need to adhere to the same webmaster guidelines as other websites indexed in search results. Sean stated that more than 200 changes are made to Google-owned websites that could impact its SEO. Its internal teams put a cohesive SEO strategy that they rely on so that any changes to its websites will not significantly affect their rankings.

Google believes that there are various ways to drive traffic to its websites. Social posts, paid media and display ads could be effective. However, SEO can be cost-effective if done well. On its recent blog post, Google shared the key details of its SEO strategy that it implements that
may help site owners.

1. Start Small

Google states that small but noticeable changes can produce huge gains. It was able to increase its organic traffic to its Google My Business marketing site as its team implemented web fundamental best practices. These would include the following:

Reliable: No matter what the network condition is, its “downasaur” does not show up. Caching is one of the solutions to make your site reliable even if the network is offline.

Fast: The site responds to user interactions quickly because it does not have any complex animations. Instead, it uses silky smooth animations without poor-quality scrolling.

Integration: The user does not need to open the browser. Rather, your site must provide an experience that is true to the device.

Engaging: If your website is beautifully designed, your visitors will keep coming back.

According to Google, its own sites noticed organic growth after it made simple SEO changes following those guidelines.

2. Adapt to Change

The search behavior of users changes constantly. To keep up, Google implements new search features. As a site owner, you must also embrace change, instead of shying away from it.

Google’s websites produced better results as they experimented with various changes.

Last year, Google fixed errors on Google Search Console, implemented structured data and added AMP to its Think with Google site. The solution provided an increased in impressions by 200%.

It also improved its content overall, resulting in its content selected for featured snippets. As a result, it received additional 1,000 impressions a day.

3. Consolidate

Google used to create various websites that contain similar content. The goal was to target different customers.

However, it only resulted in duplicate sites. Google stated that duplicate content is confusing to both users and search engines.

Thus, it recommends creating just one amazing site, rather than managing or building different microsites. Merging your websites can boost organic growth over time.

As you focus your energy on one amazing site, your sites CTR would be doubled while its organic traffic growth would be 64%.

According to Sean, its internal teams focus on these areas to build an effective strategy. He believes that these same tactics can be implemented by any site owners.

What You Must Do Now?

1. Conduct a Site Audit

To revamp your SEO tactic, you need to understand your current site to know what works and what is failing.

It is highly likely that you have top-notch pages that are not appearing on the first page of SERP but should be.

One way to improve your rankings is to write a sub-topic content that you can link back to that top- notch page.

Then, start building backlinks to that page. On your existing content, make it user-friendly. You can choose to expand the information you put in. Then, ensure that you boost user engagement on those top-notch pages.

While conducting a site audit, change the keywords that you use and opt for long-tail keywords.

If your site used to follow keyword stuffing, make sure to change it.

SEO expert Danny recommends focusing on one to two long-tail keywords to be used on one blog post. The use of long-tail keywords let you focus on engaging your audience and encouraging your readers to finish consuming the whole post and make them seek more details from your blog.

2. Write More

Most websites have too short content. But short posts can hurt significantly your reader loyalty. The search engine may also consider your website as low quality if it lacks content.

The ideal blog post is a minimum of 500 words. If you have writer’s block, you may contact our team of copywriters at SEO Expert Danny to help you craft engaging, SEO-friendly content to beef up your blogs.

3. Address Visitor’s Pain Points

One of the things that website owners failed to consider is their copy. They might have written a 1,200-word blog post about digital marketing. However, such a post does not address readers’ pain points. Rather, it was written for search engines. It is a huge mistake.

SEO Expert Danny also recommends keeping your content light. Take a look at how Sean O’Keefe published his recent post. The article is easy to understand as it uses headings, subheadings, and lists. It also integrates images to keep readers engaged.

4. Include Links
Both internal and external links are vital to SEO. Internal links will encourage your visitors to stay on your site longer.

It also assists search engines to find your other authoritative pages. Make sure to link to the main core on your website and direct your readers to other related content on your blog.

External linking is also vital as it would prove to the search engines that your content is relevant. If you discuss topic mentioned in another website, make sure to link back to that site.

This type of link building is one of the strategies that we implement for our clients that helped their websites boost their rankings and traffic.

5. Optimize Title Tags

Title tags are vital for search engine rankings. Search engines use these tags to determine how relevant your content is to the user’s query. But keep your title tag targeted to a keyword.

Check the keyword’s popularity before you can optimize it. Then, make sure to add the keyword to the first 60 characters of your title tag. In that way, it will not be cut off on SERPs.

6. Hire SEO Expert Danny

It is true that you can do some changes to your website to optimize it for the search engines. However, you must remember that search engines change their formula frequently when they rank businesses.

You need to devote at least three hours of your time to make changes every day. If you are like most site owners who lack the time to examine and keep track of the always-changing algorithm of Google and other search engines, it is best to leave this job to the SEO experts.

Hire our SEO experts to help you dominate your industry. Our team of SEO experts in Los Angles is certified SEO specialists with years of experience in this area.

SEO is not a project that you can implement today and forget about it tomorrow. It is a continuous effort. A long-term approach is needed to attain better, higher positions. It takes a maximum of six months to experience better results.

That’s why most successful websites in Los Angeles retain and hire SEO Expert Danny to help them boost their SEO campaign. Not sure if you want to retain an SEO expert, call us today for a consultation +1 (213) 322-0770.