More often than not, the reason your website isn’t ranking well on Google search results is way more simple than you think. You can have extensive contact on your website, a detailed list and explanation of all your services, and a catalog of each and every one of your products. However, you might not be currently considering one of the key aspects of the whole endeavor: are people able to properly access your website?
Having a Responsive Website
In the online marketing landscape, the application of accessibility is referred to as responsive web design. This consists of ensuring that the website in question is accessible from any device and internet browser. Implementing this onto your website is fairly simple albeit nuanced, so taking into account is not hard, but it does require significant attention to detail. These are a few of the key elements of responsive web design that should be taken into consideration.
The layout of your website will be key when it comes to delivering a pleasant website experience. Few things are quite as frustrating as having to navigate a desktop website on your mobile phone. Why is that so annoying? Because such a website is designed to be explored via a mouse, not with your fingertips, and so uncomfortably having to zoom in on everything and constantly moving the site around is not a very efficient way to navigate it. Designing a separate layout for the mobile version of the website will be vital in making it responsive and accessible.
How comfortable to navigate is the design of your website? Is it accessible enough for people to easily be able to understand it? When we focus on aesthetics it is easy to lose track of accessibility and simplicity. Just because something looks good, it doesn’t mean that it is easy to perceive and to navigate. Easy to understand must come first, aesthetics later.
Lastly, is your website properly organized? Are your different topics and sections properly organized on different pages? As tempting as it may be, cramming up all your information on your homepage is not really practical, it is inconvenient. Separating your topics and creating a page for each will ease your visitors into your website and allow them to properly navigate it. If your prospective clients can’t find the information they are looking for, how will they end up making a purchase or paying for your services? Properly organizing your website will be vital in transforming clicks into purchases.
Contact a Web Design Agency
Responsive web design is not something to take for granted. Implementing these parameters is easy, but only if you are aware of what you are doing, and no one is more aware of these practices than our web developers at Website Depot. We take pride in our extensive knowledge of website design. If you are looking for an online marketing agency that will properly implement their experience onto your website, look no further. You can begin your journey towards a better website today by calling us at (888) 477-9540 or by writing to us through our website.