What Can a Los Angeles SEO Expert Actually Do for Your Business?

Have you looked at SEO experts and thought: “what is this person actually an expert in?” It’s natural and even a good idea to be skeptical of anyone who calls themselves “expert.” That said, an actual, proven, effective, Los Angeles SEO expert can be worth their weight in gold. That’s what we’ve been for our clients. Instead of just being “an expert,” we have a team of experts. Moreover, we have an entire team of folks who can help your SEO to rise. There’s many reasons that having a team on your side can help. 

Experts Stay on Top of SEO Trends So You Don’t Have To 

One of the biggest challenges businesses face with SEO is its ever-changing nature. Search engines constantly refine their algorithms, adding new factors and ranking priorities. For most business owners, keeping up with these changes can be overwhelming and time-consuming (and, perhaps most importantly, not their jobs). 

By partnering with an experienced SEO expert, you can rest assured that your website remains optimized according to the latest strategies. This proactive approach allows you to maintain, if not improve, your rankings, giving you a significant advantage over competitors who may lag behind.

The Real Experts are Experts at Saving Clients Time and Money 

Crafting and executing SEO strategy requires meticulous attention to detail, from identifying relevant keywords to creating and publishing high-quality content that targets those keywords effectively. On-page optimization, technical SEO tasks, and link-building initiatives all require specialized knowledge and a significant time commitment. For someone without extensive experience in SEO, mastering these elements can be daunting, if not impossible. 

By entrusting these tasks to an expert, you free up your time to focus on your core business operations—whether that involves serving customers, developing new products, or scaling your business.

From a financial perspective, the benefits of professional SEO services far outweigh the costs. SEO is a compounding investment, meaning the value it generates increases over time. While initial efforts might produce gradual improvements in rankings and website traffic, the long-term payoff can be substantial. 

As your site builds authority and attracts more backlinks, you’ll see a steady increase in organic leads and conversions. Statistics consistently show that businesses with a strong SEO strategy enjoy a high return on investment. Conversely, attempting to tackle SEO on your own without the necessary expertise can lead to costly mistakes. 

An Expert Can Audit Your SEO to See What the Strategy Should Be 

The audit is usually the first step. This process involves a comprehensive analysis of your site’s structure, content, and performance. An SEO expert examines factors like page load speeds, meta descriptions, content quality, and site accessibility. They assess how well your website aligns with search engine algorithms, ensuring it’s deemed a relevant and valuable result for popular search queries. 

Website audits also uncover technical issues, such as broken links, crawl errors, and missing SSL certificates, all of which can negatively impact user experience and search rankings. Regular audits are critical, especially after major algorithm updates, to ensure that your site remains optimized and performs well in search results.

Examining Your Competition and Finding Their Weakest Points 

The right expert delves into your competitors’ strategies, analyzing the keywords they rank for and identifying opportunities to outpace them. For example, if a competitor ranks highly for an article about choosing the best product or service in your industry, your SEO expert can help you develop an even more comprehensive and engaging piece of content. 

By leveraging specialized tools, they can identify content gaps, analyze backlink profiles, and monitor keyword performance. This in-depth research provides a roadmap for improving your visibility and gaining a competitive edge.

A Los Angeles SEO Expert is an Expert On and Off Page 

Both on-page and off-page SEO are crucial to achieving and maintaining strong search rankings. 

On-page SEO focuses on optimizing the elements within your website, such as headers, images, and text structure. This includes fixing technical issues like broken links, improving page load speeds, and ensuring that your content is well-organized and engaging for both users and search engines. 

Off-page SEO, on the other hand, emphasizes building trust and credibility through external signals. Link-building is a central aspect of this strategy, involving the acquisition of backlinks from reputable websites. Other off-page activities, such as guest blogging and influencer collaborations, amplify your website’s visibility and drive traffic. 

By combining on-page and off-page tactics, an SEO expert creates a holistic approach that boosts your site’s authority and ranking potential.

A Strategy Has to Be Maintained, Tweaked, and Built Upon 

Monitoring and analyzing data is a continuous process in SEO. An expert tracks metrics like website traffic, keyword rankings, and user engagement to evaluate the effectiveness of your strategies. These insights allow them to refine and optimize their approach over time, ensuring your SEO efforts deliver consistent results. 

They translate raw numbers into actionable insights, helping you make informed decisions about your digital marketing strategy.

More Than Just Help With SEO 

The benefits of working with a proven Los Angeles SEO expert extend far beyond the initial implementation of strategy. 

Unlike paid advertising, which stops generating results once your budget is exhausted, the effects of SEO are long-lasting. As your content gains traction and ranks higher in search results, it continues to attract organic traffic without requiring additional investment. Over time, your blog posts, product pages, and other content become valuable assets that drive sustained growth for your business.

Here at Website Depot, we have plenty of experts on staff. That said, we also have many content creators, writers, videographers, website developers, designers, and more. All of which do all of this with one goal in mind: helping our clients. See how we can help you with a free consultation today.