What Are SEO Services, and Why Do You Still Need Them in 2021?
It’s 2021. Depending on who you believe, SEO started in 1991 or 1997. We don’t use much technology from around that time anymore (VHS tapes and CDs are a bit outdated) so is there really a place for SEO services in 2021?
The answer is: absolutely.
SEO has changed quite a bit.
It’s better. More focused. There are more opportunities for businesses to improve their SEO (and thus, better connect to potential customers) than before.
But, you have to use the right services properly.
You already know about Local SEO, that you have to research and use the right keywords, all of the basics. These are some of the additional SEO tasks that can help your business to grow even more.
The SEO Services for 2021 (and Beyond)
With SEO (as with so much else) you have to start “where you are.”
That’s one of the reasons that one of the first services related to SEO is an SEO audit.
You can see what you’re doing, how it’s doing, and where it can be improved. As with so much else related to SEO, you can opt for a free version, or you have a team of SEO pros do it.
The latter is always preferable, as they’ll offer experienced and objective advice.
After you know who you are, you want to know who you’re going against. A thorough, deep analysis of your competitor’s SEO strategy can be invaluable. You can see what’s working for them as well as where you can take advantage.
With this information in hand, a unique SEO strategy can be created and then implemented. The strategy that’s best for your company is not going to be one that was effective for someone else. That’s an easy way to stay on the 2nd page (or worse) of Google. To get the kind of ROI you’re looking for, you want services that include a strategy that is customized for your company.
Why SEO Will Always Be Important
Simply put, because your business doesn’t stop.
Until (or if) they create something that’s better for connecting customers to businesses than SEO, it’s here to stay.
Even if that should occur, SEO is almost invariably going to be a major part of any company’s marketing. We still have radio spots, billboards, bus stop ads, and the like. SEO may have replaced many of them as a main (or the main) method of advertising, but they’re still an effective way to reach customers.
SEO is just an effective way to reach more.
That’s just one of the reasons that an SEO service you’re always going to want is consistent monthly reports.
SEO very very rarely becomes a success overnight.
It can take three to six months (or longer) for even the best SEO strategy to really pay off.
Monthly reports are a way to see the conversion rate, the organic traffic at your website, how your rankings are doing, and so much more.
You don’t want any part of your business to stagnate.
SEO is no exception.
To that end, some of the best services for SEO are sometimes referred to as “progressive optimization.” This is what it sounds like: always finding a way to make your SEO strategy better, to make it more relevant at any given moment, to better adapt it to Google’s changes.
You’ve probably heard the analogy with SEO that “it’s a marathon, not a sprint.”
A better analogy might be that it’s like a plane taking off. Sure, it may take a while on the runway, but when it takes off, it really takes flight.
Optimization Today, Optimization Tomorrow
You probably know the basics of SEO optimization.
I’ve found that, for many folks, something about SEO they’re often surprised by is how much optimization there is in “Search Engine Optimization.”
For example, you’re aware you have to do the meta descriptions, the title tags, all of that. But there’s so much more to what can be referred to as “on-page SEO” than just that.
You have to optimize each of the site images, too. The redirects, the sitemap, really, the entire information architecture of your website – that all need to be taken into account. Even your site’s design, speed, and how easy it is to use can all factor in.
Now, the above are just some services that can be referred to as “on-page SEO.”
There are plenty of “off-page” services for SEO, too.
That includes, as you might imagine, back-linking. But, it also means making sure your Google My Business profile is optimized, that your content is of high quality, and much more.
Everything you’ve read above is as important in 2021 as it was in any prior year, if not more so. These services aren’t going anywhere.
What SEO Services Packages Shouldn’t Include
Now, all of the above having been said, the best kinds of SEO services do change.
There are services that used to benefit a company’s SEO but don’t anymore.
Many of them were cracked down on by Google.
That’s because they may have benefited a business, but they didn’t benefit a user looking for the best business.
In the past, yes, there were companies who did very well with SEO just by stuffing plenty of keywords into content, or sometimes even just flat out copying content from elsewhere.
Maybe they bought a bunch of questionable backlinks.
One of the most important services an SEO agency can provide is hard work.
It’s a lot more difficult to make sure that someone’s site is entirely optimized.
But, that hard work is more than worth it.
Someone to Help with SEO
To get the most out of SEO, it pays to work with someone who knows what they’re doing and is more than willing to work with you.
That’s where we come in.
As small business owners ourselves, we’ve designed different SEO packages for different kinds of small businesses.
Each of them provides important services, the kinds that can help a company to grow their SEO and ultimately their business.
For example, businesses that have been around for a while tend to opt for the “Deluxe” or “Local” packages. Why? Because they get plenty of good, quality backlinks and can optimize 25 and 50 keywords respectively.
Businesses that are just getting started have done wonders with the “Basic” package, as that includes everything a business needs to grow up strong and right.
The “Ultimate” package, as you might imagine, is for a business that wants to see just how big they can get.
SEO isn’t going anywhere. If anything, it’s getting more important. We can help you to have the kind of SEO you want. For a free consultation, call (888) 477-9540.
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