Website Design and SEO Packages: What You Should Receive 

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A good SEO package should, almost invariably, include website design. Website design and an SEO package can go, if not hand in hand, then hand in glove. Just about any SEO package should include website design as one of its services. “Website design,” in and of itself, really isn’t just one singular service. Rather, it’s several services that, when done right by experienced pros, can provide your business with a website that helps you grow. Our SEO packages include quite a bit in terms of website design. 

 

That being said, all of our SEO packages are tailored to the exact, specific needs of our clients. So, some may include some website design elements that others don’t, or, more correctly, don’t need. When our potential clients meet with us, we’ll go over your site, your business, your goals, and more. 

 

Where it All Starts: an Audit 

 

Any SEO package should begin with some form of audit. This audit should go over just about everything you have. Your website, your SEO strategy (if you already have one), your business goals, and much more. Many who come to us for the initial audit have at least some of everything mentioned. So, we can go through those and identify exactly what steps could be taken. 

 

For example, so many who come to the audit have a site that loads slowly, or there are broken links, and seemingly small things of that nature. However, the truth is that they really aren’t “small.” They may seem that (as only a few links, only an extra second or two, etc.) but they aren’t “small” to Google’s web crawlers. Indeed, they’re a very big deal. So, we can not just identify these issues, but show exactly how we’ll fix them. 

 

All too often, even the most “hands-on” business owners aren’t 100% aware of all of the issues with their site that holds the company back. During our in-depth audit, we can find these and fix them. 

 

Then, after identifying your issues and hearing from you what your goals are, we can begin to craft an SEO package for your needs. This will minimize and ultimately eliminate the issues while helping your business to reach your goals. This can and almost invariably does involve website design, yes, but it can also include so much more. 

 

Responsive, Mobile First Design to Help You Become First In the Rankings 

 

Making a website more responsive is something that we do for all of our clients. Every site must be designed for mobile now. You don’t need an experienced website design and SEO package company to tell you that, you know that from your own experience. How much time do you spend looking at sites on your phone versus on your desktop? Exactly. That alone shows just how important mobile design is. 

 

It’s not just important to your users, of course – it’s important to Google. Google, rightfully, penalizes companies that don’t place a high enough premium on responsive web design. If you can’t go to the trouble to make your website good, how could your services/products be good? 

 

In so many ways, your website will be what makes the first impression. You want it to make a good one. A site that loads improperly does not do that, at the risk of severe understatement.  We make all of our clients’ sites more responsive, whether as part of an SEO package or an individual service. 

 

A User Experience That Your Users Are Going to Want to Experience 

 

Many think that broken links on your site don’t lead anywhere, but that’s really not true. Broken links lead to missed conversions. Broken links lead to a lower ROI. Quite literally, you can’t afford broken links, as they not only keep your users from getting where they want to go, they keep your business from getting where you want to go. 

 

Broken links can be particularly frustrating because you’ve already done so much to get a user to the point where a broken link is a problem. Someone came to your site. They saw something they wanted to click on. And then… they weren’t able to. It’s genuinely tragic. We find and fix broken links for our clients as quickly as possible. Moreover, we can continue to do so long into the future. 

 

That said, broken links are just part of what makes up a good user experience. It should be easy, simple, and organic for someone to find what they’re looking for on your site. Indeed, navigation of your site should be so obvious that your users shouldn’t even have to think about it. 

 

That’s the kind of UX that we provide. We make it so that your site is structured and operates exactly as it should. 

 

Just Some of What You Can Expect of Our Website Design and SEO Package Options 

 

That’s the bare minimum. Really, much of what’s covered in this blog will be covered in your free audit. Then, our entire team will get to work on your behalf. When we say “team,” we mean it. We have an entire team of web designers and SEO experts, yes. But, we also have plenty of content creators, videographers, graphic designers, Google Ads experts, and everyone else that makes up the roster of an omnichannel digital marketing agency. 

 

To see how we can help your business, schedule a free consultation today.