In recent years, digital marketing has gone from a smart addition to your advertising budget to an absolute must have. In this day and age, so much of the business that we conduct takes place online, and if you are not engaging with your customers in the digital realm, your business could find itself miles behind the competition. By working with an experienced Chicago digital marketing firm that is known for producing results, you can better position your business to thrive.
Understanding the Different Facets of Digital Marketing
One of the great things about digital marketing is that it gives you a multitude of ways to connect with potential customers or clients. In the past, you may have strategically placed advertisements in print sources or on billboards and bus benches, all in the hopes that the right set of eyes would come across your promotional efforts. The truth is, traditional advertising has always been an inexact science, while in the digital space, you can take a much more targeted approach.
At Website Depot, we offer Chicago-based businesses a wide array of digital marketing services, including:
- Pay per click (PPC) advertising
- Social media marketing
- Search engine optimization
- Email marketing
- Display ads
- Content marketing
- Web design
While not every aspect of digital marketing may be right for the goals of your business, taking a multi-pronged approach can prove to be an effective strategy. By reaching users on social media, Google, and email, you can cast a wide net and attract individuals who are likely to visit your site and produce conversions.
Social Media Marketing is a Must
Take a moment and reflect: how often are you on your phone? If your weekly iPhone screen time report is like most, you are on your device at many times throughout the day. The fact is, however, you are not alone, and phones and other mobile devices have revolutionized the way that business unfolds online. It is estimated that more than 50 percent of online traffic comes from mobile devices, and if your website is not optimized for mobile, users may find themselves leaving your page rather quickly.
At Website Depot, we can not only help you optimize your site for mobile viewing, we can help you market your business on some commonly used apps. When people open up their phone, the first places they go tend to be Instragram, Twitter, Facebook, or Tik Tok. Chances are, you have encountered ads on these social media platforms before, and there is a good chance that you have clicked on them.
Social media marketing is imperative to the health of an online business in 2022. Our team of social media experts can devise a custom strategy that is tailored to your marketing ambitions. The great thing about advertising on social media is that you can get granular in your targeting, which means better placement with relevant audiences and, in turn, less effort and money wasted.
Improve Your SEO and Improve Your Traffic
How is your website looking these days? Has it been updated at all in the recent past? Who wrote the content? These are important questions that you should be thinking about on a regular basis. Even if you take great pride in the construction of the content of your website, and it is written in florid and thoughtful language, if it is not search engine optimized (SEO), you are leaving money on the table.
Boosting SEO means making your website search engine friendly. When a potential customer is searching for what you are offering, you want to be one of the first results on Google. An experienced digital marketing firm can assist with that. By conducting keyword-research, viewing your current traffic, and shaping content that is SEO-minded, you can see your website climb search engine rankings and put you in front of a larger audience.
A Close Look at the Data
In the past, marketing efforts were hard to measure. You put your advertisements out into the world and hoped for the best. What many business owners find appealing about digital marketing is that it is a data-driven approach. By looking at the numbers, it is relatively easy to see where your efforts are succeeding, as well as where there is room for growth. Email clicks can be tracked, social media impressions can be monitored, and SEO analytics can be measured. At Website Depot, we take close, frequent looks at the numbers for our clients so that we are always performing at the highest level possible.
Videos and Podcasts: A New Frontier
Digital marketing is always evolving. To stay on the cutting edge, you always need to be thinking about new ways to reach your customers. In recent times, there has been a boom in the growth of online videos and podcast content. These mediums are incredibly useful avenues for getting information out to your customers.
Creating multimedia content can be daunting, but that is where a firm like ours comes into play. At Website Depot, we are always current on the latest digital marketing trends. We can write scripts and produce audio and video content that will separate you from your industry peers.
Contact a Chicago Digital Marketing Firm Today
Are you ready to take your digital marketing presence to new heights? Contact us today to learn more about how we can help you grow your business. We are a full-service digital marketing agency and no matter what your aims or goals may be, we can craft a marketing strategy that is right for you. Call us today at 773-786-9001.
Website Depot Chicago LLC
2001 Butterfield rd suite 19
Downers Grove 60515