In order to create a successful search campaign, you don’t have to be a PPC expert. However, you need to understand how it works so you can improve your efforts. Here are some tips to boost the results of your paid search campaigns:
Use Conversion Tracking
Measuring your PPC campaign is vital. To do that, you must set up conversion tracking on your page. Before you start your ads, you should add a conversion code to your site. In this way, you can better understand which of those ads work better for your target market. Doing so will also help you get better conversions. As a beginner, you should know what an effective PPC ad is and determine whether it can bring you closer to ROI. With the help of conversion pixels, you can analyze your campaign as you get better insights on your ads, allowing you to see leads and sales easier.
Search the Right, Quality Keywords
The first step when planning a PPC campaign is to conduct keyword research. You’ll end up having a long list of keywords that you need to explore, but you don’t have to test each of them. Instead, you just need to find the most relevant keywords for your goals. Keep in mind that quality keywords aren’t the same for all businesses. Instead, they depend on your individual goals. Certain keywords may not be popular, but they can give you better chances of getting conversions.
Know Your Audience
Before beginning any paid search campaigns, make sure you know your audience. After finding the ideal audience to receive your ads, you must learn more about them. You can do so by developing personas to help you understand their habits so you can create more effective ads. Doing so will also help you get higher conversion rates.
Create a Landing Page
This page must match your ad. This way, your audience will get the right details after they click on your ad. This page may include details about the product or answer questions. It’s vital to maintain consistency between your ad and your landing page that your audience visits. This will improve conversion rates because your users feel that the message resonates throughout the page.
Optimize for Mobile
Mobile optimization is vital to improve conversions. Having mobile-optimized ads can target your growing audience. When optimizing your ad, make sure to focus on the ad copy, image, and habits of your users, as well as the landing page. After launching your mobile campaign, start analyzing the conversions — that way, you’ll find out whether or not the ad is interesting.