Using COVID-19 as a Transition Time for Your Business

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As a nation, we suddenly went from grinding day in and day out with multiple clients and coworkers to working from home, alone, and unsure of when we’ll be back to our normal routines. Our communication with the outside world has been stripped down to Zoom calls and Slack messages. So if you’ve been feeling overwhelmed by the lack of control you currently have on your business due to COVID-19, now is the time to take control of your online presence by improving your search engine rankings.

Just as a car won’t drive without gas, a website won’t take off without SEO. SEO results don’t happen overnight, any experts, not just Website Depot, will tell you that results occur over the course of a few months, getting better results as time passes. Businesses that take advantage of SEO practices during the economic shutdown rather than pushing it off further will come out on top when the economy begins to rebound. 

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There’s no reason to let your online presence idle during the pandemic since most business occurs online these days anyway. Shopping, ordering food, booking appointments, teletherapy, yoga classes, and even comedians have begun streaming their shows online. If there ever was a time to convert your business to the digital world, it’s now! Take this opportunity for you to gain placement in any search engine, from Google, Amazon, YouTube, App Stores, Podcasts, the list goes on. 

During the economic recovery period, it will become more and more clear to business owners that they must rely on the online relevance of their business to stay afloat. Of course, sooner or later, everything will open back up and the consistent cash flow will begin again. Until then, having a strong digital presence is the way to keep your business not only relevant but lucrative. Just about everyone is online right now searching for takeout menus, paper products, and even clothing to distract themselves from the pandemic. Sure we can’t reasonably take vacations right now, but we’re still able to plan for them in the future, online. We can’t host large social gatherings, but we can research and book venues and catering services for the future… online. Take this unusual opportunity to become that company everyone sees when they do a Google search. It’ll pay off immensely in the coming months.