Use an International SEO Strategy to Scale Website Performance
While you may be familiar with local and regional SEO, you also want to review the advantages of international SEO. Doing so will greatly extend your reach in the global economy. The site, techinasia.com reports that China boasts just over 730 million online users, and 95% use cell phones. Therefore, based on these facts alone, your business’s use of international SEO can leave a great deal of room for expansion and growth.
Significantly Increase Your Company’s Opportunity for Growth
From a worldwide perspective, the Internet offers companies an unrivaled opportunity to reach worldwide customers, regardless of cultural or language differences. What makes international SEO is what you will learn about your demographic’s likes and preferences. Not only must you translate content into various languages, but you must apply the simple principles of SEO, relevant to your market’s localization on a worldwide scale. Moreover, you must ensure that the technical content is delivered using the correct language and to the right people. To get the most of your SEO experience, you need to understand your clients’ demands and build a framework for your international base of customers.
Understanding a Country’s Trends and Interests
Using the services of a specialist who understands the dynamics of worldwide SEO will assist you in getting a better idea of each country’s individual needs for products and services. For example, Google searches represent different SERP layouts and types of content for different countries. Therefore, an inquiry for a specific keyword might spark a quick answer in one country while it would be ignored in another. That is why Google must configure its SERPs so they match the local interests and trends of a country. Keywords and rates of traffic flow can also vary by country. Some keywords, for example, maybe difficult to translate from English to another language. You also have to account for specific cultural interests, slang, and an area’s local word use. As a result, different areas of the world have different expectations from brands within the same field. As you develop your international SEO strategy then, you will find that the ranking keywords in one area may not rank that great in another locale. Therefore, you need to focus on the local audience and learn more about keyword demand and traffic in a specific location. This is known as localization – something that will play a major role in filtering the likes and dislikes of our audiences worldwide.
How an Hreflang Tag Is Used
One of the key technical strategies you will need to use, as you develop your SEO plan worldwide, is the implementation of hreflang tags. These tags are key elements in increasing leads and traffic internationally. Basically, a hreflang tag represents a piece of code that allows Google to understand the language and country for your content. By using the tag, your content will be displayed correctly in its intended locale. An hreflang tag can be a great help even in countries that speak the same language but have variations. For example, you can use the tag for a Spanish language site in both Latin America and Spain, both of which have variations in how they write and speak.
The Hreflang Concept
According to Search Engine Journal, the use of a Hreflang tag takes away any confusion in the translation of web pages, especially those that share a common language, as it attributes the text to a certain locale. If you have created a webpage for the U.S. then, you can use the same page for other markets in the world. This is done by indicating what language, specifically, to use so the page is directed to the right target. The concept becomes complicated if the website developer misconstrues the instructions or the web infrastructure is not set up uniformly so alternate mapping is made easier.
Common Mistakes that Impact Hreflang Implementation
The most common mistakes that happen during an hreflang implementation have to do with a business’s goals and its target markets. When this happens, the hreflang tag is not directed so it supports a business’s plans for promoting a product or service that meets with the preferences of the website’s audience. Again, to ensure your site covers your audience’s product or service needs, you need to localize your site’s offerings.
Stay on Top of Your SEO Strategy
That is why you need to speak to an SEO specialist who can address all your concerns with respect to local, regional, or international SEO practices. If you plan to scale your business accordingly, you cannot take a do-it-yourself approach. To stay on top of your SEO practices, contact a professional in the SEO field. Call Website Depot Inc. at 818-717-7870 now.
