Your company’s blog is a valuable marketing tool. But if you don’t update it frequently, its essence will lose.
Your old content should also be updated to improve existing traffic further to your blog and conversions.
What are the other reasons you should consider updating your old content?
One of the primary reasons to update your old content is to improve the user experience. That is, your readers can easily find your content.
Change your targeted keywords. In that way, they can quickly stumble upon your relevant content that may help them.
Apart from improving user experience, updating older content will also improve the odds of that content to receive higher rankings. It is particularly the case if you add better keywords than the past terms.
However, make sure that the keywords you add are related to your content. Else, it will be considered by the search engines as spam or unrelated.
It can also increase quality leads as you optimize your content. You may choose to change the CTA or match your post with a better offer.
You should also consider republishing your old content to your social media channels or blog’s homepage. For your readers who have not seen it, they will find it as new material, thereby attracting them to your blog.
What content you must update?
Not all content on your blog requires updating. Posts that need updating are those that require new information to make it up to date. The improvement must be worthy of republishing.
Consider updating an old content that is at least 12 months old. Ideally, choose an old post that receives a high amount of traffic so it can further give you better conversions.
You may also want a post that may have the potential to improve traffic or conversions. That is, consider looking at your past articles that landed on the second or third page of Google search results page.
Mostly, you should update your blog’s content that has a lot of traffic but it does not convert, or it has conversion but does not receive a high amount of traffic.
Updating your old content
When you look at your old content, you should first consider its quality before you tweak it. Ask yourself what could you add to make it more relevant or up to date. For example, if you have an evergreen content, you may add more information to target a wider audience or broaden its scope.
What you can do to your old content is to make it well-covered.
Do you need help with your old content or do you want to publish content that converts? Contact our content marketing team today to know what you can do with your existing blog posts to improve traffic to your website 877-654-9736