Two for You, One for Us: Cooking Tastier Email Marketing
The holidays are about spending time with those we love, gift-giving, and reflecting.
Also, they involve a lot of eating.
No matter what holidays you celebrate, odds are that you’re eating and cooking plenty.
As of this writing, I’ve currently got my family recipe meatballs in the crockpot (mild hot wing sauce with sugar-free grape preserves).
In the spirit of that, I thought I’d show you what goes into cooking our email marketing at Website Depot.
It’s a recipe that your business can follow, regardless of what industry you’re in.
“Two for You…”
When you were a child, did you ever make cookies with an adult?
No doubt, you were a perfectly well-mannered child who always followed the rules.
The rest of us, however, absolutely begged to eat the raw cookie dough before it was cooked.
Perhaps showing my age here, but my parents would allow me to eat a spoonful of it before it went into the oven. (This has, I’m sure, been shown to be wildly unhealthy over the last so many years.)
It was with the idea of “two for the cookies” and “one for me.” The idea was: the majority of the dough went to the cookies. But, to placate me/my apparent ravenous appetite for raw cookie dough, I was to be given one.
This is a good idea in general, to balance educational/beneficial content with promotional (not the eating cookie dough thing).
For example, here’s the Website Depot “Happy Holidays” email.
What are the first two things at the top?
Loyal customers receive a bonus, a free digital marketing evaluation, and a marketing strategy package.
Then, it’s a link to how your business, should it meet certain parameters, can apply for a second PPP Loan.
We don’t open with how great we are, what we’re selling, pictures of ourselves enjoying the holiday season, etc.
Instead, you get two things that could help your business right now.
That’s not just in the spirit of the holiday or something. Rather, it’s how we do these emails all year. (If you aren’t on the list already, you should subscribe – it’s totally free.)
“… One for Me.”
Once the email reader has read the first couple of items, the ones that could benefit them, they then see: “Digital.com Recognizes Website Depot As One of NY’s Top 15 SEO Firms.”
There’s the promotional, “look what great things we’re doing” item.
Obviously, that’s something that we want customers as well as potential customers to know. It’s an accomplishment, one we’re proud of, so we want to put it out there.
Once that’s out of the way, then we move into highlighting some of the blogs that you may have read here, followed by our podcasts. We close it out by highlighting a client, wishing you a happy holiday, and finally, closing with a call to action.
That’s a straightforward structure you can follow in any business.
Start with something that can help the reader right this moment. Then, move into something that shows how great you are. After that, feel free to move into highlighting other content that you want to repurpose/folks may have missed. You can spotlight a client, employee, colleague, or anything else, and close, always, with a strong call to action.
That can be repurposed and reused in every email, all throughout the year.
As ever, here at Website Depot, our full-service digital marketing and SEO friendly web design company can help you with this or anything else at (888) 477-9540.
If I don’t talk to you, have a great holiday!
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