The coronavirus pandemic has altered the future of digital marketing. The virus has curbed brick and mortar business to a large extent, but it has also opened up new avenues for remote work.
As this channel has opened up, online businesses can leverage remote workers to harness the benefits of digital marketing to continue to promote business growth. Just as this pandemic has negatively impacted societies across the world, it contains opportunities for present and future business models.
What is Local SEO?
After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.
Benefits of Local SEO include:
Improved conversion rates
Making your marketing strategy an engaging one is the best way to convert customers online. The conversion has even become simpler with targeted traffic. Digital marketing, unlike the traditional methods of marketing, allows you to have a two-way conversation with customers as well as leads.
Higher conversion rates come from effective digital marketing strategies. Small and medium businesses can improve their chances of revenue growth and a chance to expand their workforce through digital marketing.
Improved customer relationship
Customer satisfaction is crucial to any business. Traditionally, it has been very hard to maintain a good relationship with clients, due to the lack of connection.. One of the common advantages of digital marketing, to be precise, social media, is to manage customer relationships. Nowadays, to earn the loyalty of your customers, one needs to keep them engaged and be able to respond to their feedback on social media carefully.
With a Google my Business profile you can:
Display Product Catalogs
Product catalogs are a pretty new addition to Google My Business. They were first implemented in October 2018. And recent update last April 4th brought a very useful capability for this tool. Product catalogs on Google My Business profiles can now be featured in both desktop and mobile search results. In the past these product catalogs would only be visible in mobile search results.
Create Short URLs on GMB Listing
Another useful update for your Google my Business Account is the possibility of creating customized short URLs for your GMB listings.These custom URLs are called “short names” and it appears only some businesses have access to them at the moment. This short name is between 5 and 32 characters and it makes it much easier to share your GMB profile. When you create it, users can access your GMB profile by going to “g.page/[yourcustomname]”. You can also get reviews by adding ‘/review/’ at the end of that URL; so it would look like this: “g.page/[yourcustomname]/review/”.
Share Positive Reviews on your Google my Business Posts
Another new interesting Google My Business account feature that many business owners will find extremely helpful is the possibility to showcase positive reviews. GMB automatically suggests positive reviews, and you can share them through your Google Posts as customers testimonials.