TikTok Marketing Key: TikTok Users Want to Engage and Buy
“Do any of these TikTok videos actually lead to conversions? Is it worth it for my business to actually engage in TikTok Marketing?” If you’ve found yourself asking anything similar to those questions, the answers to both are a resounding “yes.” We’ve seen it with our own eyes, as Danny Star and the team have helped our clients to great success on TikTok.
Recent studies have backed it up, too. The truth is that not only are there more people than ever on TikTok, but there are also more people than ever who are interested in your business. Additionally, there are more people than ever on TikTok who use it to make purchasing decisions.
“Audience Insights for 2022”
That’s one of the many interesting areas of this TikTok for Business blog entitled “What’s Next: The Unstoppable Power of #TikTokMadeMeBuyIt.” There, you’ll find that “67% say TikTok inspired them to shop even when they weren’t looking to do so.” That’s the power of TikTok marketing right there. Folks weren’t interested in buying something, but, they went to TikTok, the algorithm/their choices led them to a video, and they decided to make a purchase.
However, what’s almost as interesting (and, indeed, shows some of the challenges of marketing on TikTok) is in that same section just a bit earlier. “78% agree that the best brands on TikTok are ones that share their ideas and work together with users.” That’s enough to give some small business owners and marketers indigestion. The idea of “work together with users” may sound antithetical to digital marketing, particularly if you’re only used to platforms like Facebook, Instagram, Twitter, and so forth.
On TikTok, however, working with (and, indeed, for) the users is critical. That means that you’re responsive, that you go with the trends, that you make value-laden content that also happens to be entertaining, fun, engaging, and more.
That’s what Danny can help with (and so much more). To schedule a consultation with Danny Star call (213) 457-3250.
