“Tomorrow we’ll figure it out.”
“If this all comes together, we’ll be right where we need to be.”
“Well, there’s nothing we can do about it right now. But, we keep going forward, something good will happen.”
Have you heard yourself or someone else on your staff saying that or something similar during the pandemic?
It’s natural. It’s understandable. That makes all the sense in the world.
After all, just about every business was affected by something they could not really have any control over.
For just about any business, there are dark days. There can be days where it seems like nothing can be done.
But, even during the worst, there’s something you can do.
A tiny step forward, a small action that, when built upon over time, can lead to something better for your business.
We’re not saying make big, dramatic changes daily.
Stability is important in business.
You don’t want to be in a place of constant reaction, where it seems like you’re flailing from one extreme to the next.
But, by taking small positive actions, you can help your business today as well as tomorrow.
Analyze Your Competition, Both Macro and Micro
“Analyze the Competition” is one of those phrases that sounds more dramatic than it is.
If you’re unsure of what to do in a moment, just look at your competition.
If nothing else, it will probably “kick your brain into gear,” thinking of something else you could do.
This “analysis” doesn’t have to be anything real in-depth.
Look at their website.
Maybe search for specific products.
See how they lay them out, the copy they use, etc. Look at the artwork, the graphics, consider how it makes you feel.
You might even want to go through the steps to buy something and quit at the last moment. How did it go? Was it smooth? Janky? Has it shown you something that you could improve about your company?
Or, alternatively (and just as valid), has it shown you something that your company is already doing very well?
Maybe you’re in such an industry that the above advice doesn’t necessarily apply. However, I’m willing to bet that just by reading to this point you’ve already thought of something you could do to look at your competitors.
Again, this doesn’t have to be something scheduled.
You do not have to put in your schedule: “Thursday, 9 AM to 5 PM, Look At A Competitor’s Website While Grimacing.”
But, if you’re feeling hopeless and “dead in the water,” something like this can jog your brain.
Grow Your Followers
I’ve been doing podcasts with some of our social media people and they’re just incredible.
A recent one (which will be available soon) really taught me something.
To touch on it briefly, Cat told me (more or less) “Look at who’s following your competitors. Then, connect with them.”
That’s it. It’s really that simple.
She mentioned how she’d done this for clients and it had gained hundreds of followers in a day.
Sure, it’s a little tedious (and not exactly something for the CEO). But, if you’re a small business and all hope seems lost at 3:23 PM on a Wednesday, it’s something good you can do.
It’s something that will pay off in the future.
These are just a couple of examples. There are obviously practically infinite numbers of actions you can take to help your business. That’s true whether they’re related to eCommerce, advertising, or anything else.
One thing you can do to help your business: reach out to us. We’re more than happy to talk at (888) 477-9540.