In challenging times (such as the COVID-19 pandemic) it can be difficult to focus on anything other than, well, the challenges of the times. After all, this is a turbulent era, where it can feel like some new, awful event occurs almost hourly. It’s important to speak honestly to your customers through your marketing, of course, but you don’t want to focus entirely on the negative.
Being upbeat and positive is important, too. That said, you don’t want to seem like you’re ignoring the times either and pretending that nothing is happening. That can make your business seem out of touch at best and indifferent to suffering at worst. That’s true whether you’re using a web agency in Phoenix or anywhere else. A good tone to take: a kind of smart positivity; being optimistic while acknowledging what’s going on.
Smart Positivity in Practice
Sharing positive news from your community, company, or industry is a good way to be positive while also being cognizant of the challenges others face. Other ideas: helping a local charity, giving to those specifically hardest hit by the pandemic, or doing something positive for essential workers. These aren’t just good ideas to help your business, to cement your reputation and brand with those who may be interested in you, but they’re just good ideas in general.
Even though many places have begun to “open up,” there are still going to be difficulties associated with the pandemic for many months (if not years) to come. A business pivot can also pay dividends as well.
Pivoting Your Business to Better Address the “Now”
Many of our clients here at Website Depot have altered their business approach to be able to better accommodate those who have been hardest hit by the pandemic. For example, we have clients who offered cleaning services in the past but now offer services that make it possible to eliminate 99.99% of dangerous pathogens (such as COVID-19 and others) from an office building. It could be something as complicated as that, or your pivot could simply be offering a discount on a product that could give people a real “pick me up” like cookies, chocolate, and the like.
As Danny often tells us, “there’s always something positive you can do, some step you can take to help your business.” That’s true during a pandemic, but it’s also true during any other time. With the right kind of smart, positive branding and messaging, you can continue to reach out to and connect to prospective customers, clients, and the like.
That said, it’s important to keep in mind that “something positive you can do” does not mean “panic.” Think it through. You don’t want to change your entire business model to try something new just because of a pandemic. The last thing you need is to offer goods that are unproven or services you are ill-equipped to provide. That can have lasting damage to your reputation and branding during the pandemic and beyond.
So, with a clear head, by thinking it through, there is almost assuredly an action that your business can take today which will help. This action can help your business, your staff, your customers, your community, and others. It doesn’t have to be the biggest step, a total rebrand, or something similar, but it does have to be a step forward.
To see how we can help you here at Website Depot, don’t hesitate to message us through the site or call (888) 477-9540.