The SEO Services That Could Matter in 2025 You May Not Be Using

Is this the year that you finally get the most out of your SEO? Are you tired of settling when it comes to your online marketing? We’ve used our SEO services to help companies to grow for well over a decade now. In that time, SEO has changed dramatically. But, the fundamental goals and the necessity for smart, hard work hasn’t changed. As we sit here today, there are some SEO trends that look like they could be more important than ever in 2025. 

Now, the keyword in the last sentence was “could.” We’re not in the business of predicting the future. But, we are in the business of helping our clients to prepare for it. There are few guarantees in SEO, but one of them absolutely is: “If you don’t put in the work, you’re going to be left behind.” Another truth: “If you try to do SEO yourself, you’ll find it difficult if not impossible.” 

Below is what could happen. Regardless of where SEO goes, we’ll be there to help our clients get the most from it.  

Search Intent: It’s the Thought That Counts 

In the context of SEO, “search intent” refers to the underlying motivation behind a user’s query, and aligning your content with this intent. That way, you can ensure it resonates with both audiences and search engines.

The first step: understanding your target audience as much as possible. That means identifying the intent behind the terms they’re searching for. Are they seeking information, comparing options, navigating to a specific website, or looking to make a purchase? Then, with that, you can craft content that meets these specific needs.

For example, we’ve created content that might include detailed how-to guides or blog posts. For others, we’ve done comparison articles and product reviews as well as purchase pages or trial sign-ups. Creating and presenting content in the format that best serves each intent—whether video, long-form articles, or interactive tools—gives you the best chance to engage users effectively at every stage of their journey.

Refreshing Your Old Content = Refreshing Your SEO 

Google’s algorithms prioritize current, relevant information, and updated content signals to search engines that your site is an active and reliable resource. Think of it like Google asking: “So, what have you done lately?” 

Keeping your content fresh can mean reviewing older materials, such as blog posts or landing pages, and updating them with the latest data, trends, and industry insights. 

For instance, a case study from three years ago might benefit from new examples or outcomes, aligning it with today’s user expectations. Additionally, revising content to reflect emerging search behaviors ensures it remains optimized for modern queries.

I’ve been doing this for our clients, rewriting content so that it utilizes modern keywords and updated data. 

This strategy not only enhances your visibility but also builds trust with your audience. A site that consistently delivers accurate, updated information stands out as an authoritative voice in its field. 

Middle-of-the-Funnel Content to Go to the Front of the Line for Conversions 

In this context, we’re referring to the traditional “Sales Funnel” model. So, while top-of-the-funnel content focuses on generating awareness and bottom-of-the-funnel efforts drive conversions, middle-of-the-funnel is where users are actively considering their options. This content has the potential to nurture leads by providing detailed and actionable information.

Examples of this content include case studies, comparison guides, and interactive tools. A case study showcasing how a product or service resolved a real-world challenge can be compelling for prospects. Similarly, comparison guides that objectively highlight the strengths of your offerings help. 

By addressing the specific concerns and questions of middle-of-the-funnel users, you position your brand as a trusted advisor. 

Building Trust is Always in Style 

Trust is an essential component of SEO, sure, but it’s also an essential component of running a successful business. Establishing credibility online can make a significant difference. Google increasingly factors trustworthiness into its rankings. It does so by assessing elements like reviews, user feedback, and consistent branding across platforms.

Start by ensuring that your business information—name, address, and contact details—is accurate and uniform across all digital platforms. Encourage satisfied customers to leave positive reviews and engage actively with any feedback, whether positive or negative. Authentic and thoughtful responses to reviews demonstrate your commitment to customer satisfaction, showing prospects they can trust you because your customers trust you. 

Sharing behind-the-scenes content, testimonials, and real-life success stories humanizes your business, making it relatable and trustworthy. Authentic storytelling and transparent communication can elevate your brand’s reputation. These can enhance visibility and create a lasting connection with your audience.

SEO Oriented Around Experience Can Be SEO Oriented Around Profits 

User experience (UX) has always been a factor in SEO, but its importance has grown significantly. Search engines now closely monitor how users interact with your site. Metrics like page speed, mobile responsiveness, and ease of navigation play a pivotal role in rankings.

Core Web Vitals—a set of metrics introduced by Google—emphasize the importance of providing a seamless user experience. These include loading performance, interactivity, and visual stability. A website that loads quickly, is easy to use on any device, and provides an intuitive experience not only ranks higher but also keeps users engaged longer.

Incorporating UX best practices into your SEO strategy means focusing on the details that make your site user-friendly. Ensure fast loading times by optimizing images and code. Design intuitive menus and clear calls to action, making it easy for users to find what they need. Additionally, responsive design ensures that your site performs well on all devices, meeting the expectations of mobile-first users.

SEO Services That Are Great Year After Year 

As SEO continues to evolve, staying ahead requires adopting strategies that go beyond the basics. By understanding search intent, keeping content fresh, targeting middle-of-the-funnel prospects, building trust, and enhancing user experience, you can ensure your SEO efforts remain relevant and impactful in 2025 and beyond. 

We can help with all of that and so much more. To see how we can help your business in 2025 and beyond, schedule a free consultation today.