There is a great line in the movie “Devil’s Advocate.” Keanu Reeves says, “Why the law? Why the law dad?” to which Al Pacino answers, “Because the law puts us into everything. It is the ultimate backstage pass.” He was very correct, and the same is true of attorney SEO. There is almost no subject on the Internet that cannot have relevant attorney SEO implanted or exploited.
Does This Mean There is Less Competition?
In terms of cost-per-view, yes, attorney SEO has far less competition than other industries. However, in terms of side-by-side marketing, it can still get pretty competitive. Here is how it works.
There is far less competition than in other industries. Take the housing industry. When you post adverts online, you are competing against every mortgage company, estate agency, house-building company, and even a housing association. However, if you wish to practice housing law, you don’t have to compete against those companies because you only use a fraction of the same keywords in your adverts.
In terms of side-by-side marketing, you still have a bit of competition. You may not be sharing keywords with the average house builder, but there are still other housing law attorneys who are using the keywords you want and who are paying far bigger costs per click. However, even with that said, there are plenty of keywords to choose from. The mortgage lenders pretty-much have to use the word “Mortgage,” which makes it a high-value word. But, as an attorney, you have a far larger pool of low-cost keywords to choose from.
Why Care About Keywords and Competitive Bidding?
Taking the previous example, if many companies are bidding on the same keywords on affiliate/advertising platforms, then it means those keywords are popular. The same people bidding for words like “Mortgage” are the same people optimizing their websites and social media profiles to attract people who type “Mortgage” into the search engine results.
The great thing about attorney SEO is that it isn’t restricted to a small set of keywords. Whether you are optimizing your website, your social media profiles, or your affiliate advertising campaign, you have plenty of choices for keywords. There are plenty of ways to sneak your website in between the bigger companies on Google search engine results.
Marketing attorney SEO is more diverse in general. It sounds weird but takes the example that you are selling attorney services for people who have had an accident at work. You don’t need to promote yourself using guest posts about accidents at work, you don’t need ads and links on websites about accidents at work. In reality, you can attract people from websites about fridge freezers (or any random non-child-targeted website). You can slot your adverts into websites about clothing or caring for kittens if you wish. You can do this because anybody can be somebody who has had an accident at work. The methods by which you attract your target audience are pretty broad and diverse, and the same rules apply when conducting your attorney SEO.
Better SEO Services
When you hire a company to do your attorney SEO, the company has far more ways to attack the problem. If a certain area of SEO is clogged up, such as if an accident and emergency SEO is clogging up the search engine results, then marketing companies can drift onto the search engine results using different (but just as effective) keywords. If you are looking for an effective SEO service, then make contact with Website Depot Inc and discover just how far a modest budget can take you in the world of attorney SEO.