When you own and operate your own business, you can find yourself wearing many different hats. From handling day-to-day management responsibilities like scheduling and payroll, to tackling your own marketing strategy, it is easy to find yourself in a situation where you are a jack of all trades yet a master of none. Digital marketing, in this day and age, is absolutely crucial to the ongoing health of any business, and your efforts in this space need to go far beyond just having a simple website or a facebook page if you are looking to reach the largest audience possible. With this in mind, though, how can you attract as many potential clients as possible to your website? Well, one tried and true method is by deploying search engine optimization (SEO) tactics. SEO services can help you put your website higher up on search engine results pages (SERPs). As you will discover, however, there are a number of different SEO methods out there, each with their own drawbacks and advantages.
When you are looking for a product online, how do you find it? If you are like most users, you perform a search on Google or Bing and you click on one of the first results. The real estate that sits atop of those SERPs is valuable, and there are a couple of pathways you can take in order to make your site appear there. The strategy that you ultimately land on will depend a bit on your budget, as well as your goals. By working with a professional SEO strategist, such as one of ours at Website Depot Inc., you can gain a better understanding of what may be right for you. Read on to learn a bit more about paid search vs. organic SEO.
What is Paid Search?
If you fire up Google and enter a basic query, you will notice something unique about the first three to five results. If you look closely, you will notice the word “Sponsored” sits below the meta descriptions. This means, in nutshell, that those websites paid to be there. Of course, it’s not really as simple as writing a check to Google and saying “put me at the top.” Paid search can take into account a number of factors when it comes to SERPs–they can account for specific keywords, geographies, and more. If you have the financial means to do so, paid search is a rather unbeatable way to get your site to rank highly.
Using Organic SEO Services
Before paid search was a thing, organic SEO ruled the roost when it came to ranking highly on SERPs. In truth, many of the same tactics still work today when it comes to helping a website climb the rankings. A good organic SEO strategist can optimize your content with keywords and backlinks in order to make your site more attractive to search engines. This method can be a bit more cost effective, though it will take some time and effort to see real results.
Let Our Experts Help You
Are you looking to boost your SEO efforts? We can help. Our experts will take the time to get to know your ambitions before tailoring a plan that is right for you. To schedule your initial consultation, contact us .