SEO Services for Attorneys Most Overlook
You know SEO matters. Most attorneys do. But, there are beneficial SEO services for attorneys that, frankly, many just don’t utilize.
Sure, many law firms maintain well-optimized websites, create blog content, and focus on local SEO strategies. However, certain overlooked strategies can push their online presence even further. Looking beyond the basics allows attorneys to stand out in the highly competitive legal market.
These are some of the not-utilized-enough SEO strategies attorneys should consider, ranging from advanced content formats to engaging multi-channel approaches. By integrating these strategies into their marketing efforts, attorneys can create a robust approach to reaching their audience.
Using Podcasting to Build Authority and Drive Traffic
Podcasting is often underestimated as a tool for SEO and audience engagement. However, with audio content consumption on the rise, a podcast can serve as an effective strategy for law firms to build authority and reach potential clients. Attorneys can create podcasts to discuss legal insights, answer frequently asked questions, or talk about trending legal cases.
How Podcasting Enhances SEO:
- Podcasts create opportunities to generate more content for your site. You can publish episode transcripts on your website, which improves keyword rankings and boosts search visibility.
- Hosting podcasts creates backlink opportunities. Collaborating with guest speakers like legal professionals or local influencers often results in other websites linking to your episodes.
- Podcasts can attract highly targeted traffic by discussing specialized topics related to your practice areas.
Actionable Tip:
Attorneys considering podcasting should focus on producing evergreen content that aligns with potential clients’ search queries. For example, episodes like “What to Do If You’re in a Car Accident” or “Understanding Estate Planning Basics” remain relevant over time and serve as valuable resources.
Incorporating Video Marketing for Greater Engagement
Video content continues to dominate online platforms, and attorneys who leverage video marketing gain multiple SEO advantages. Not only does video improve user engagement, but it also enhances your website’s performance metrics such as time on page and bounce rate.
Video Marketing Ideas for Attorneys:
- Legal How-To Videos:
Short explainer videos on topics like “How to File for Divorce” or “Understanding DUI Cases” are helpful, approachable, and shareable.
- Client Success Stories:
Showcase real-life examples of how you’ve helped past clients (with their consent) to build trust and credibility.
- Behind-the-Scenes Content:
Humanize your firm by sharing behind-the-scenes glimpses of your team at work. This can foster connections with prospective clients.
SEO Impacts:
Videos can be optimized for search engine visibility. Using proper titles, adding relevant tags, and including robust descriptions with strategic keywords ensures videos rank well on both YouTube and Google.
Pro Tip:
Embed your videos onto your website’s pages or blog posts. This not only increases engagement but also contributes to improved rankings since search engines prioritize multimedia-enriched content.
Effective Social Media Marketing for Attorneys
Social media marketing is often misunderstood or underutilized by law firms. Many assume that just being active on one or two of TikTok, Facebook, LinkedIn, or Instagram is enough for a legal business. It rarely is. Instead, your potential clients are, most likely, on multiple platforms.
Utilizing them all the right way provides excellent opportunities to increase visibility, engage with audiences, and drive traffic to your website.
Examples of Social Media Content for Law Firms:
- Short-form Videos:
Use Instagram or TikTok to create short tips on legal topics. For instance, “3 Common Mistakes to Avoid After a Car Accident.”
- Community Engagement Posts:
Share firm updates, celebrate case victories, or highlight your involvement in local activities to resonate with your audience.
Why Social Media Works for SEO:
SEO may not be a Google ranking factor, but strong social media campaigns increase website traffic. Each shared post can direct users to your blog, landing pages, or practice area pages.
Creating Comprehensive How-To Guides
How-to content is another underutilized format that attorneys can use to capture a broader audience. People frequently search for step-by-step instructions to handle legal tasks themselves, even if they ultimately require professional help later. Publishing comprehensive guides positions your law firm as a go-to resource.
Examples of SEO-Optimized How-to Posts:
- “How to Legally Protect Your Small Business”
- “Filing a Personal Injury Claim Step by Step”
- “How to Choose the Right Attorney for Your Divorce Case”
These guides not only demonstrate your knowledge but also create internal linking opportunities when paired with related practice pages. Additionally, they increase the chances of ranking in Google’s featured snippets.
Why This Works:
Google values highly detailed, practical content that satisfies user intent. These guides are likely to gain backlinks from other websites that find them valuable for their audiences.
Prioritizing Page Speed and Technical SEO
Page speed is a highly important ranking factor that attorneys often overlook during their digital marketing efforts. Law firm websites with slow-loading pages not only frustrate potential clients but also receive penalties from search engines. A site that loads quickly gives users immediate access to the information they need while improving SEO performance.
Regular technical audits should also ensure your website adheres to SEO best practices, such as having proper schema markup for legal-specific structured data and mobile-friendly design.
Better SEO Services for Attorneys for Better SEO Results
Attorneys have more tools than ever to enhance their online visibility and drive leads through their websites. Strategies like podcasting, video marketing, how-to guides, targeted social media content, community outreach, and prioritizing technical SEO unlock new opportunities to outperform competitors. While basic methods like keyword optimization and legal blogging remain important, pairing these overlooked approaches can yield exponential results.
For attorneys looking to elevate their digital marketing, focusing on these innovative tactics ensures you stay ahead of the curve. Integrating multiple strategies tailored to your firm’s needs allows you to connect with your audience in more meaningful ways. If you’re ready to take your firm’s visibility to the next level, consider working with experts who specialize in crafting customized SEO solutions for law firms.
That’s where we come in. Schedule a free consultation with us today to see how our SEO services for attorneys can help your firm grow.
